With specialized performance cars, it’s always best to think out of the box when it comes to commercials.
Instead of a humdrum TV spot, Ford and its advertising agency came up with the bright idea of having X Games Rally gold medalist Tanner Foust and stunt driver Greg Tracy drive the 2013 Focus ST hot hatch one-on-one through the narrow streets of Florida’s Key West.
And that’s not all. Rather than filming the race itself, the Blue Oval had spectators take videos of cars along the route. The clips were then submitted to Ford which combined them to create the ad that you can watch for yourself in the video below.
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