How Do Europeans View the Ford F-150 Pickup Truck?

The Ford F-150 – or any full-size pickup truck, for that matter – is a rare and ultimately, curious sight in Europe. Owning one certainly requires a major commitment for someone living in the Old Continent, as high fuel prices and very narrow city roads make it particularly difficult to enjoy or even use the F-150 on a daily basis.

This doesn’t mean people in Europe are not interested in what it’s like to drive such a large pickup truck, and the following review from British magazine Auto Express tries to answer some of their questions.

Unfortunately, the review was not filmed in Europe, but in the U.S., so we don’t get to see the F-150 crossing paths with a pocket-sized Peugeot 107, for instance, or trying to park in an European city with impatient drivers slamming their fists on their horns.

However, the video is worth watching, even if it’s only to see how a European driver reacts to a large pickup truck that embodies the American lifestyle.

By Dan Mihalascu


  • Takato Matsuki

    Why is Matt Watson (the presenter) driving on the wrong side of the road? Especially with the road having two yellow lines down the middle, strange.

    • hmmm

      I suppose he is british, maybe he is used to drive on that side. 😀

      For real he is probably doing so to shoot the video from side, but he should have chosen a better place for it . . .

  • Takato Matsuki

    Why does Matt Watson (the presenter) drive on the wrong side of the road, in some parts of his review?

  • eye.surgeon

    My last vehicles have been included a Range Rover supercharged, a BMW 550i, an E46 M3, and my current F150 Platinum. I prefer the F150. More comfortable, better infotainment system, passengers greatly prefer the rear seat, and given that I don’t commute on a race track, the performance and handling differences don’t really matter much. Oh and I’m an enthusiast, but I reached a point where showy imports stopped doing it for me.

    • Jason Hall

      Enthusiasts often prefer pick up trucks to Range Rovers and BMWs, especially for their daily commute from the land of make believe. Personally I used to drive a Porsche Cayenne and had a Mercedes SL for the weekend, but much prefer my 1994 Toyota Tercel for it’s mix of economy and practicality…

      • eye.surgeon

        Jason, many of us here on carscoops actually own and drive the cars you apparently can only read about. Financially I could drive just about any car I want, house-priced exotics excluded. You will find that many in my situation choose to drive pick up trucks.

        • Jason Hall

          Gosh, I am happy for you – enjoy your fabulous lifestyle!

      • donald seymour

        Your sarcasm is supreme. I can’t tell if you agreeing with him or disagreeing with him?

  • c3vzn

    You’ve featured Mat Watson 3 times in the last month now but never mention his name. You should give him credit, he’s definitely one of the best out there.

  • R1S0

    v6 or v8 gasoline engines inside of this? really eco 😀

  • astradek

    it looks intimidating in European city traffic, but hell they are good trucks.

  • Marcin_PL

    Using full-size pick-up truck in Europe for daily basis is horrible idea. If one want to use it as a truck, he’d prefer rather japanese picku-up instead of US’s. Why? Coz one can put only 700 kg on F150’s bed, or 850-1100 kg on “compact” japanese. For hauling we use other cars in Europe, not pick-ups.

    • T_Cake

      I’m not saying you’re wrong about full-size trucks in Europe being a bad idea, but where did you get your facts? Toyota’s website lists the Tacoma’s max payload at 1,350 lbs and max towing at 3500 lbs. Ford’s site lists the F-150’s max payload at 3,120 lbs and max towing at 11,300 lbs.

      • donald seymour

        I think he is speaking of a Mitsubishi Fuso FE flat bed truck which isn’t a regular truck with tail gate and all. But if he is speaking of Toyota and Honda then he is smoking some mighty strong stuff.

        • T_Cake

          Strong stuff indeed.

    • Keithw75

      What do you do when you want to haul your equipment around that weighs 10 tons??? I just throw it on my pickups trailer and go.

  • Gavin Courtney

    I live in England and have only once seen a full size pick-up truck
    (a Dodge Ram). I saw it in a supermarket car park and it was so
    hideously large it would have required four spaces to park. I watched
    for a while as the driver went up and down looking for somewhere to
    park his abomination. Eventually it became apparent to him that he had
    no hope of parking his vehicle so he gave up and went

    I’m always amazed to see the F150 as the top selling car in
    the US. To me it looks hideous, is grossly inefficient and offers an
    extremely unappealing driving experience.. Overall, I just don’t get

    • homer52

      Remember cheap(er) fuel, large parking spaces and large a$$e$ allow some of us to get away with it. The majority of the people don’t need one. For some it makes them feel macho and superior too.

    • JSR

      There’s a lot of assholes, douchebags, and middle-aged men in the U.S. that need to compensate for certain things, especially since the majority do not haul a damn thing. Large pickups are the answer. It’s sad, really.

    • Travis Decker

      All of England is smaller than Texas. We have acres here. Large parking spots. Plenty of room.
      The tiny cars of Europe look stupid here. A Smart car is extremely stupid when the next town is 250 miles away.
      How do you haul your diggers in England?

      • Arne

        I don’t know what European country you’re comparing us to, but I live in Belgium and honestly, Smart cars are way more rare than a Dodge RAM.
        RAM’s are pretty popular since you can get them in gasoline (V6 or V8), diesel or BiFuel (which is a HEMI V8 that can run on both gasoline and LPG (Autogas) and the running costs are about the same as any other 2 liter gasoline or diesel car).

        Car parks might be kinda impossible, parking spots might be narrow, but the driving itself is no problem at all. I’ve driven the Sport Crew Cab (2017 I guess) with the BiFuel HEMI V8 and even though it is very big, it drivers pretty good and is pretty responsive.
        I study in a relatively important city in Belgium, and you see more BMW sedan’s and SUV’s like the X5, or an Audi Q7 or Jeep Wrangler, … than Smart cars.
        And city buses drive on the same roads: so why would a full size pickup not fit? Even in the city, RAM’s aren’t that rare.
        Even on my campus, there’s one guy who drives an older RAM, some one else drives a very recent Tundra, …

        We got F150’s as well, but you have to get them at one of those American dealers (they’re imported, because Ford doesn’t officially sell the F150 over here), same for Tundra’s, Titan’s, GMC and Chevrolet trucks, Suburban’s and Cadillac Escalade’s etc, …
        RAM’s are more popular since there are a lot of official, authorised Dodge-Chrysler-RAM dealerships (even though they’re separated from the official Jeep-Fiat-AlfaRomeo dealers now).

        The sound and joy of a V8, lower taxes (for Belgium, since they’re not registered as cars but as light trucks) while owning a freakin’ 5.7 liter engine, a ton of space and that for a price comparable to any more luxurious sedan or most SUV’s? Why not?
        I’m even thinking about getting a new RAM… They look good.

  • Pininfarina

    Here in Portugal I’ve seen a few imported Dodge Ram’s, and it’s impossible to drive them on a European city with narrow roads and garages. And the price is so high – our car tax is based on engine capacity and emissions – that for the same price you buy a brand new Range Rover Sport/ BMW X5 / Mercedes ML….

  • Ty Carter

    Just like the TOP Gear idiots always bashing anything US. That F150 is a damn good truck and yes, no EURO car maker on the planet makes anything close to it. I find it interesting how the “UK car guys” don’t like anything made in America but what does the UK make now? Rolls Royce=BMW German, Bentley=VW German, Jag and Range Rover=Tata India, Aston Martin=was Ford USA, MG=dead etc etc.

    • AndSOheSAID

      Erm… Ty… I think you will find the reviewer actually like the F-150. So not sure where he “bashed” the F-150 TBH.

    • SgtBeavis

      I thought he was quite nice about it. The review was fair. He had several nice things to say about it and the negatives were more from his point of view as a Euro that can’t ever justify owning one.

  • Sébastien

    Cars and fuel are so cheap in the US…

    But on the other hand, yes in Europe that wouldnt make sense.

    Also how is F150 doing with crashtests compared to regular sedans? (last comparisons were not really good for it

  • Michael_66589

    I live in Poland, Warsaw and full size american cars and trucks you can see many places – especially Dodge Durango, Chrysler Aspen, Cadillac Escalade, Lincoln Navigator, Dodge Ram, Ford F 150, Ford Expedition,Chrysler 300c, Chrysler Vision, Chrysler Concorde, Chevy Caprice, Dodge Intrepid etc.

    Smaller us cars are more popular than full size – especially Jeep Grand Cherokee,Jeep Cheerokee, Wrangler, Chrysler Grand Voyager, Chrysler PT cruiser, Chrysler Sebring, Dodge Caliber, Chevy Blazer, Ford Explorer, Chevy Blazer. Thats interesting, that Poland is rather poor – comparing to Britain, Italy gas prices are high, park places are small, but many people drive us cars – more than in Italy and Great Britain.

  • Keithw75

    I have had a 3/4 ton pickup since I could drive and I just couldn’t imagine being without it. What do Europeans that live out in the countryside do when they want to haul equipment around? Do they hire a commercial truck every time?

    Every so often I drive the wife’s SUV to the hardware store and forget just how little will fit in it.

  • Celto Loco

    I get that using them in tight old cities would be hell. Is the same case here in Canada. BUT F-150’s are for farm and country use, they are designed for the middle of nowhere. And an F-150 would out perform a Rover on some Scottish estate anyday…..that is what they are for. They would be fine in any country as long as you stay away from cities. But if you live in a city why would you need a farm truck?

  • Rick

    Ford F150s and F350s are sold as European market vehicles at the dealership in Iceland.

  • James Jackson

    Damn, Europe really is a weird place. Tiny roads, tiny cars, tiny towns, MASSIVE fuel costs… Honestly, the F-150 is an amazing vehicle, with almost endless uses. I live in a “Small” Canadian town, and there is plenty of room for the biggest of vehicles. Beautiful side roads, straight, smooth highways, vast countryside for off-roading… Apparently all Europeans live on race tracks. Because if a car can’t do a corner like a Porsche, its garbage. Next time you wanna throw an oven, a washer, a dryer, a fridge, ANYTHING in the back of your “Perfect” and “Reliable” Land Rover, only to realise you cant load fuck-all, don’t come crying to me.

    • Tony

      You’re forgetting most European cities predate motorized transportation by hundreds of years. They were built when horses were the premium means of transport…. and most people walked from point A to point B, even if it was hundreds of miles. Streets didn’t need to be near as wide for horses and pedestrians as they do cars and trucks.

    • Spoutnik

      The main reason is that a) cities are small af (I live in Geneva right now but moving to the US for uni 2 years) since they are old and roads were initially paved and made for horses and 2) the petrol prices are insane, due to the fact we have to import it.

      But I personally would always prefer a full size pick up truck to a shitty European car.

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