SRT Viper Production Idled for Two Months Amid Slow Sales

The Chrysler Group said it is temporarily idling the Conner Avenue Assembly Plant that produces the SRT Viper sports car. Although the carmaker didn’t say why it made this decision, it was most likely provoked by slow sales.

“Chrysler Group confirms that its Conner Avenue Assembly Plant will be down, beginning the week of April 14. Production will resume the week of June 23. Ninety-one UAW-represented employees will be laid off during this time,” spokeswoman Jodi Tinson told The Detroit News in an email.

Even though SRT boss Ralph Gilles said in November last year that there were no reasons to worry regarding the SRT Viper’s success, it appears that things are more complicated than that. Chrysler sold 591 Vipers in 2013 and 91 in the first two months of the year. Furthermore, SRT had 756 unsold Vipers on March 1, representing a 412-day supply.

Still, Chrysler is downplaying the recent decision and says the Viper has never been a mass-production vehicle, as less than 29,000 vehicles have been built in the past 20 years.

“The ability to increase and decrease production at the Conner Avenue Assembly Plant allows the company to continue to meet our customers’ desire to keep these special cars exclusive,” said Chrysler spokeswoman Dianna Gutierrez, adding that customer and dealer demand for the SRT Viper continues at expected levels.

By Dan Mihalascu



2020 Porsche 718 Cayman GT4 Looks Right At Home At The Green Hell

The second-gen Cayman GT4 will feature a 911 GT3-sourced naturally aspirated flat-six.

This BMW E61 5-Series Touring Has A V8 And A Six-Speed Manual

The N62 V8 of this BMW 5-Series Touring can be fettled to over 520 hp.

Hellcat-Powered Mazda MX-5 Miata Is A Tale Of Torque And Haze

Behold, the 707 hp 6.2-liter supercharged V8-powered MX-5 Miata tire devourer.

Nürburgring Nordschleife Next Stop For VW’s ID R Electric Racer

Volkswagen’s ID R electric racer has the mission of setting a new EV lap record.

Dreaming Of A Brash 2020 Ford Escape Raptor

While Ford probably won’t be an Escape off-roader, it is working on a baby Bronco.

Driver Speeding Down Highway Shoulder Gets A Slice Of Police-Flavored Karma

The driver of this Hyundai Tucson didn’t save any time driving on the highway shoulder.

2020 Lamborghini Huracan EVO Arrives In USA, Priced From $261,274

First deliveries of the updated baby Lambo will start this summer.

These New C8 Corvette Renderings Have Us Overflowing With Anticipation

The Chevrolet C8 Corvette will celebrate its global premiere on July 18.

Aston Martin’s DBX SUV Filmed Around The Nurburgring Making Loud V8 Noises

The DBX SUV will be revealed this year and is expected to use an AMG V8 with 503 hp.

This Low-Mileage 1994 Mazda RX-7 Is On Track To Sell For Over $100k

A 1994 Mazda RX-7 with all of its stock parts and dark blue paint is a collector’s dream.