With the new C-Class proving to be a massive success, Mercedes has increased unit sales by 11.3% to 148,072 vehicles in the month of April.
In Europe alone, since the beginning of the year, 251,268 vehicles were handed over to their new owners (+12.0%), out of which 83,339 units went to Germany. In the UK, 50,196 customers bought a Mercedes-Benz in the first 4 months, registering a 19.1% growth.
April’s top selling Benz was the new C-Class, naturally. A beautiful car, modern and comfortable – perfectly able to handle any sort of pressure from the BMW 3 Series. Plus, it’s easy to sell more units when one of your main competitors isn’t knocking at your door constantly (we’re waiting on the new Audi A4).
Daimler AG Board Member Ola Kallenius said that they plan to keep the momentum going “with a stream of new products including four new or revised SUVs. In addition, we recently showed the Concept GLC Coupé, which will go into series production in 2016, at the auto show in Shanghai”.
In the NAFTA region, Mercedes registered sales records in all three countries in April with a 12.8% growth in the U.S, a 28.6% rise in Canada and 29.7% in Mexico. Overall, 33,669 NAFTA region customers bought a Mercedes-Benz in one month alone.
A sales record was also posted in the Asia-Pacific region, where 45,034 vehicles were sold last month – a 23.3% rise. In China, 27,069 people chose to buy a Mercedes-Benz vehicle, where as Japan saw a 37.5% bump, while Australia registered 16.2%.
As for the top-selling C-Class (saloon & estate), Mercedes sold 32,809 units in April – marking a 53.8% improvement.
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