Now that the all-new A4 is out, it’s time for Audi to put together a strong global marketing campaign and really look to get the word out.
Whether you live in the U.S, the UK, Germany, or pretty much anywhere else in the world, you know not just what the Audi A4 is, but also what type of car it is.
What you also know is that this, fifth-generation model, will almost certainly live up to its potential, as every single A4 in history has.
So then what do we think of its first two official spots? Well, first of all they’re in German so…kudos to those that speak it.
However, Audi‘s message is very clear – in both videos. Audi clearly wants you to know, talk about and crave their new Bang & Olufsen 3D audio system with 755 watts and a grand total of 19-speakers. The one thing you can’t lack in a premium car is a kick ass sound system, so, thankfully Audi has that covered. You also get a visual of where the speakers are, which is pretty cool – we can’t wait to hear some samples or test the system ourselves!
The second video is a little more…mechanical, as it touches on the 3.0 TDI & 2.0 TFSI power units. At their best, they deliver 272 PS and 252 PS respectively, and they should help the now lighter A4 perform quite well in a straight line.
Having said that, we’re still looking forward to more emotional all-new A4 spots which in automotive calendar terms, are probably just around the corner.