Let Roush Infuse Your Ford F-150 With Coolness

If you want to feel a “Roush” while driving Ford’s best seller – at least from a cosmetic point of view – then get a load of this F-150.

The American tuner came up with this styling exercise to make the aluminum-bodied pick-up seem a little cooler while you gaze at it. For starters, it’s absolutely covered in Roush’s emblems, which means a lot of components have been added to make it stand out from the crowd.

That said, Roush’s kit includes a plethora of badges, new grille and front bumper, fender flares with clearance lightning (for some reason), square “R” hitch cover, Roush license plate and frame, side-exit performance exhaust system, Fox coilover suspension, hood stickers, side stickers, tailgate stickers, even more badges, floor mats, and – among many other things – Roush 20-inch wheels with Mickey Thompson Baja ATZ P3 305/55 tires. Oh, and lots of badges and plaques, did I mentioned that?

Unfortunately, the upgrades are visual only and the whole kit costs $10,600 above the vehicle’s purchase price. Mind you, imagine the performance upgrades you can get for the F-150 for that kind of cash. Still, at least with Roush you’ll get a cool-looking Ford and a claimed industry-leading 3-year, 36,000 mile (58,000 Km) warranty.

That said, it seems that Roush can successfully expand its offerings in the truck market as well, although a few more horses won’t hurt here and there. Moreover, a power upgrade would go nicely with the kit’s aggressive look, which looks like it’s boasting at least 650hp under the hood.