First off, we need to acknowledge the striking presence of the new Aston Martin Lagonda sedan. It not only captures the essence of the angular 1970s car, but it blends it with familiar Aston cues and the latest interpretation of the brand’s styling direction.

While most new Lagonda sedans will blast down sand-covered Middle Eastern highways, some will be sold in Europe. One example was recently spotted cruising around in London where onlookers were all over it with their smartphones and cameras.

AdamC3046 posted a video of it on his YouTube channel saying it’s the first one in the country. We can’t be sure of that claim, but when one of these does show up in a fairly public place, the attention it attracts will get it noticed and on the internet in no time.

As a reminder, the new Lagonda is hugely expensive, costing an expected £696,000 or around $1.1million – this is no Rapide replacement, but something much more exclusive.

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