With this being Hyundai’s first year as an Official NFL sponsor, the South Korean manufacturer is looking to return to the Super Bowl marketing game in a very big way.
During the Super Bowl broadcast on February 7, 2016, Hyundai will run two in-game 30-second spots before halftime, more specifically during the first and second quarter of the game. Hyundai has also purchased the very important pre-kick slot, which is when they will run a new 60-second ad at a time when viewers are already itching for the game to start.
Aside from that, there will be a another new 60-second Hyundai spot during the pre-game show, which not a lot of people skip during the Super Bowl.
Also, the four new Super Bowl TV spots will be developed through INNOCEAN Worldwide, Hyundai’s advertising agency.
“It’s fitting that our most strategic Super Bowl marketing program ever at Hyundai is happening during Super Bowl 50 and what is anticipated to be the most-watched TV event of all time,” said Hyundai CMO Dean Evans. “Our entire marketing team, both internally and at the agency, is hard at work developing the integrated campaign that includes four new ads and bringing attention to some of the dynamic vehicles and technologies that make up Hyundai’s lineup in a fun and engaging way.”
Hyundai has been a Super Bowl advertiser even before becoming an official sponsor – now returning for the 8th time in the last 9 years. All of their ads are to be part of their integrated Super Bowl marketing program, which comes with a strong digital media presence (obviously), but also with experiential activations in the San Francisco Bay Area where more than 400 Hyundai vehicles will serve as promotional cars throughout Super Bowl week.
It was a couple of months ago that Hyundai secured their deal with the NFL (separate from the Super Bowl package) to become the League’s official car, SUV and luxury vehicle – similar to KIA’s deal with the NBA and somewhat similar to Honda’s deal with the NHL.
Now, they have already released two fan-inspired ads that run every Sunday, called ‘D-Gate’ and ‘Field Goal’ which might just get you in the mood for some Football.