Ram Just Unveiled A New Special Edition Truck Named ‘Yellow Rose of Texas’

Ram released a new Texas-only addition to their half-ton lineup today, named the ‘Yellow Rose of Texas’ ahead of an on-sale date next month.

The truck is based on the 2016 Ram and is distinguished by its Stinger Yellow paint package visually, while technically it will be offered in half-ton 4×4 and 4×4 crew cab versions of the Ram 1500 Lone Star, which in turn are exclusive to the Texas retail sales market.

As Mike Manley, the head of Ram Brand points out, “Texas is truck country – Ram Truck country – and we’re committed to building products that resonate with our customers. The importance of the Texas truck market cannot be overstated. That’s why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state.”

The name of the special edition truck is derived from a mid-19th century American folk song, popularized later on in the 1955 Billboard No.1 hit by artist Mitch Miller.

According to Ram, more Texans drive trucks than drivers in any other state – as proven by the 20% of motor vehicle registrations versus the 12% which is the national average. The automaker also mentioned that they are the fastest growing truck brand in the state of Texas, with shares up 2.52 points over the last five years backing up that claim.

PHOTO GALLERY

  • Jay

    Looks completely stock. Whats so special edition about it?

    • Kash

      mass produced special editions are jokes. They’re just more equipment for a little less money, then slap on a unique body color or instead of bright chrome on the bumpers they’ll use black plastic or nichrome. And to round it all out, a special badge to commemorate the “special” edition.

      • Jay

        Well yeah I know.. Pretty much a rhetorical question but thanks lol

  • Jake

    Yellow rows of taxis

  • xDRAN0x

    maybe they needed to get rid of the yellow color from their stock

    • T_Cake

      Yellow was only for compact 90’s trucks, and even then it was a stretch. (Ford Ranger Splash, Mitsubishi Might Max 4WD)

      • Six Thousand Times

        Toyota did a lot of yellow ones from the ’70s into the ’80s.

  • T_Cake

    Ram needs to unveil a new full-sized truck, period. This generation Ram debuted in 2009, which makes this its eighth year in production. Dodge makes much better products than they used to, which is all good and well, but what was a handsome truck in ’09 is getting long in the tooth in ’16.

  • Six Thousand Times

    Saddest special edition of late.

  • Tumbi Mtika

    This is stupid. Really stupid.

  • Richard Sloman

    Y’all think its stooped cos y’all don’t live in Texas…