Jaguar Land Rover Opening New Tech Hub In Portland

Jaguar Land Rover is a British company owned by an Indian conglomerate and it’s setting up shop in locations around the world, the latest being in Portland, Oregon.

The West Coast metropolis is already home to JLR’s tech center, which however is now set to expand. The plans include a new 20,000-square-foot facility scheduled to open later this year, to make room for 30 new engineering jobs on top of the 80 people who already work there.

Among JLR’s Portland operations is a tech incubator that supports primarily automotive-related startups. It’s already helped companies like Carfit (which analyzes drivers through steering wheel vibrations) and ParkIT (which monitors parking availability) get off the ground and is now supporting three more: AVE (which focuses on in-car entertainment), Validated (which allows businesses pay for your ride or parking electronically), and Lyfeboat (for booking appointments to service your vehicle). Each startup participates in the program for six months and JLR has already selected the next 120 (!) it will work with.

In addition to the UK, India, and Portland, Jaguar Land Rover recently opened plants in China and Brazil and plans two more for Slovakia and the southern United States.


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