See this guy? He’ll be responsible for designing everything that BMW makes. Except the cars.

His name is Oliver Heilmer, and he’s just been named head of Designworks, the company founded in 1972 and acquired by BMW in 1995. The LA-based studio designs everything from electronics and running shoes to subway trains and airplane cabins.

Henrik Fisker and Adrian van Hooydonk (now head of design for the entire BMW Group) have both served as its president, but now that role is passing to Heilmer. His predecessor Laurenz Schaffer, who has headed up Designworks since 2009, is “now switching to a management role at BMW Group Design.”

A Munich native, Heilmer has served for the past few years as BMW’s head of interior design, and we wouldn’t be surprised to see him move even further up the Bavarian automaker’s design ranks in the future.

Check out some of Designworks’ recent projects in the photo gallery below, and watch and listen to Heilmer showcase the new 7-Series interior in the video at bottom.

PHOTOS

VIDEO