Lamborghini Says Worldwide Sales Should Double With 2019 SUV Launch

Lamborghini expects its annual production to hit 7,000 vehicles in three years’ time, once they start selling their new SUV.

However, according to company CEO Stefano Domenicali, the Italian automaker won’t lose sight of the type of cars they’re expected to produce, mainly supercars such as the Huracan and Aventador.

Domenicali, who joined Lamborghini in February replacing long-time chief Stephan Winkelmann, also expects SUV production to be at least as high, if not higher than its production of supercars, on which the company is planning on installing a yearly production cap of 3,500 units.

Once ready, the Urus concept-based SUV will go on sale in 2018 as reported by Autonews, with prices starting around the $200,000 mark. Lamborghini will build the SUV alongside the Huracan and the Aventador at their Sant’Agata Bolognese plant.

“We will push like hell to” sell 3,500 or more of the SUVs, said Domenicali in an interview on Tuesday, adding that interest will be really high in the US. “It’s a big game-changer.” He added that his company plans on boosting its worldwide dealer network to 160 from the 132 they currently have. At the moment, about 30% of their dealers and sales are in the US.

The plan is to not just build an SUV by 2019, but to also produce a plug-in hybrid version of said SUV by 2020, and possibly an all-electric model as well.

Note: Lamborghini Urus Concept pictured

PHOTO GALLERY

  • BGM

    Hollywood today can’t make a single original movie. Everything is a remake of a prequel of a reboot of a sequel. We have McGyver coming back to TV for crying out loud!

    It’s a similar situation in car manufacturing. They can’t seem to be bothered to design cars any more. They make one design and then they make cars by the length. There’s no excuse for the likes of Audi, MB or BMW. I’m willing to give Lamborghini the benefit of the doubts when it comes to the Aventador and Huracan, necessities of aerodynamics and all that. But this SUV? I’m old enough that I remember the LM002 didn’t look anything like the Countach. The Urus is not an ugly concept but grow a pair and make it different.

    • FlameWater

      Can you tell us which cars you’ve designed?

    • Ken Lyns

      The LM002 was designed as a Humvee replacement or something along those lines, i.e. not originally intended for commercial consumption. And it didn’t sell that well.

  • TheHake

    I like the way the Urus looks!

  • Сафиуллина-Мохамед Рамазанов

    wow
    CUV world
    even Bentley & Maserati did it Rolls Royce , Aston Martin & Lamborghini is the next step !!!
    how awful
    and i started to hate the Germans late 90th when they came with X5 & ML
    i was naive
    i think this CUV / SUV craziness need to end

    • FlameWater

      Last time I checked companies need to make money to stay in business. What does it matter to you what their designing and who’s buying it. Not everyone wants to buy an overpowered go-kart

      • Сафиуллина-Мохамед Рамазанов

        i really start missing the sedan and coupe era!

  • U8INIT

    Will it be a new platform or are they using an existing one?

  • Bob White

    Another Audi (Q7) with a different dress at double the price.

    • BGM

      You’re right, of course, but in the case of Lamborghini they were really the first ones to come to the market with a luxury offroader and, therefore, deserve a lot of slack. And let’s not forget that Feruccio started with tractors and farm equipment so if you squint hard enough you can see a natural progression from a tractor to the LM002. What I just don’t see is the need for Bentayga.

    • Ken Lyns

      Hey, if they can sell an R8 with a different dress at double the price…

      • Bob White

        Identical parts in many cases are also double. Its usually a different customer. That’s marketing and the cachet of the brand.

  • Alecs

    If lambo needs a vw suv to double sales , they are incompetent in gt market…

  • Ameer Hassan Tajaldeen

    unlike other car companies lambo’s concepts r usually more reserved than their production models so im excited

  • Ken Lyns

    I think/hope the white dash pad will go away in the production version. Imagine the glare!

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