Apparently, some 100 million people tuned in to watch the first of three U.S. Presidential Debates and Audi made the most of this SuperBowl-beating audience by releasing a stunningly crafted commercial, set to also air during the remaining two debates.

Created by a number of well-regarded industry masters, the spot, dubbed ‘Duel’, sees two characters going toe-to-toe in an epic fight scene like something out of a James Bond film.

The most interesting thing about the commercial is that most of its is played in reverse, offering a strange perspective at how the fight unfolded and how the potent RS7 Sportback is the automotive jewel worth fighting for.

The release of this beautifully-crafted commercial comes hot on the heels of Audi’s recent T-Rex-starring ad spot and its collaborative effort with Airbnb.

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