Despite Delays, Alfa Romeo Wants To Launch Nine Cars By 2021

Alfa Romeo’s onslaught of new vehicles has been delayed but the Italian company still plans to launch up to nine new models in the coming five years.

By 2021, new vehicles set to roll out of the Alfa stable include a larger sedan than the Giulia, a large flagship SUV based on the same underpinnings as the Maserati Levante, a third SUV and a new sports car.

Speaking with Autocar, Alfa Romeo boss Reid Bigland revealed that despite the delay in launching its new range, the company remains determined to rival the Germans.

“Our goal is absolutely to go toe to toe with the Germans, but that’s not a two-year plan. We’re just not going to get there that quickly. They’re in every segment and spinning derivatives off those segments.

“Even with the new [Stelvio] SUV, we will only have 50% coverage of the market. We need to pick our strategy and get it right. We have one chance to make the best possible car with every launch,” he said.

The brand’s plans are being particularly buoyed by growing demand for SUV models, hence why it could soon have three in its arsenal and despite Bigland admitting that “a few years ago, an Alfa SUV would have been sacrilegious”.

It is reported that the flagship SUV will prove particularly important for the brand as its success could determine what happens with the other proposed models as it will be a high-profit car and help to fund other projects.

Also on the cards for the Italian marque is a successor to the Giulietta hatchback also expected to be offered as an estate. Elsewhere a new version of the Alfa Romeo Brera could be launched in 2020 and made in both coupe and convertible guises.


Buick Might Look To China To Develop And Expand U.S. Lineup

With Opel vehicles gradually becoming unavailable, Buick needs to look elsewhere for its U.S. lineup.

Rolls-Royce Can’t Keep Up With Demand For The Cullinan SUV

The Rolls-Royce Cullinan is attracting new customers, as well as more female buyers to the brand.

2019 Audi Q8 Now Available With Two More Engine Options

Audi is adding one petrol and one diesel mild-hybrid powertrain in the Q8’s range in Europe.

Toyota Reveals New Hiace Van Range In Philippines

Toyota’s new Hiace will be available in emerging markets but not the US, Europe or Japan.

Mercedes S-Class By Hofele Is A Unique Maybach Wannabe

The Ultimate S, as Hofele calls this Mercedes-Benz S-Class, is a one-off project.

Red Bull Racing Takes No Chances With Official 2019 F1 Livery

The look of the all-new RB15 is nearly identical to that of last year’s race car.

Life-Size LEGO VW T2 Bulli Camper Unveiled With Pop-Up Roof

The new LEGO VW T2 will be on display at the F.RE.E Leisure and Travel Fair in Munich.

Alfa Romeo Debuts 2019 F1 Livery With Giulia And Stelvio Branding

The car features both traditional Sauber white and blue colors as well as Alfa’s iconic red.

McLaren’s U.S. Sales Could Be Crippled By Other Markets’ Demand

If China and Europe bounce back, then McLaren may be forced to cut its yearly U.S. allocation.

Nissan X OPUS Concept Camper Is Powered By Recycled Leaf Batteries

The concept camper uses a battery pack with lithium-ion cells that can be recharged in just 1 hour.