SEM DX3 By Pininfarina Downsizes Italian Style For China

Design houses like Pininfarina may be struggling to get enough work from European automakers to keep the lights on, they’re keeping busy with work from China. Like this new DX3 that the famous carrozzeria has done for South East Motor.

Following the earlier launch of the larger SEM DX7 last year, the new DX3 launched just the other day at the Guangzhou Motor Show, following the concept that debuted two years ago at the same show.

According to Pininfarina, the compact crossover draws its stylistic inspiration from “the artistic conception of Chinese Calligraphy, creating a design of perfect balance between vigor, sport and power.”

Slotting size-wise in between the Mazda CX-3 and new CX-5 just unveiled at the LA Auto Show, the SEM DX3 is powered by a four-cylinder engine sourced from Mitsubishi.

Stylistically, it strikes us as the best collaboration between Italy and China since the days of Marco Polo. But it’s not the only design Pininfarina has done for a Chinese automaker in recent years. It has also worked with the like of Chery, Changfeng, Brilliance, BAIC, and others. In fact it has been picking up so much work from the burgeoning Chinese automotive industry that it set up a dedicated studio in Shanghai in 2010.

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  • Obsequious Lickspittle

    According to Pininfarina, the compact crossover draws its stylistic inspiration from just about every other small suv on the market and offers nothing new.

    • ediotsavant

      And they scratch their heads everyday wondering why the locals don’t want their services.

    • Miknik

      Agreed, it looks like any other random Chinese or second tier Korean SUV. Sad if this is what Pininfarina can do nowadays…

  • fabri99

    If only FCA had bought Pininfarina, we wouldn’t have to see a great brand diminish itself with such ugly and cheap cars.

  • kimbentsen

    Good! Hopefully it will put a lid on the one-to-one copies of european cars by the chinese.

  • Sjaak

    This has nothing to do with Italian style and taste. This is about selling a name to make money out of it. I feel sorry for the old and very respectable Pinin Farina (founder). Probably he will turn in his grave……

  • Dennis James

    For a Chinese car this is a huge step forward.


  • More cars from china design by pininfarina ,please !

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