Matthew McConaughey Goes To Iceland To Film New Lincoln Continental Spot

Being that Iceland is more accessible than traveling to…another galaxy, and since Matthew McConaughey is a brand ambassador for Lincoln, the actor is back to promote the all-new 2017 Continental.

This video was directed by acclaimed cinematographer Wally Pfister, a man known for leaving his mark on famous movies such as ‘The Dark Knight’ and ‘The Dark Knight Rises’, plus he won an Academy Award for his work on ‘Inception’ back in 2011.

According to Lincoln marketing manager John Emmert, this new ad campaign is very important to their brand seen as how it’s “fresh, contemporary and very visual.”

“While many are familiar with the Continental nameplate, we wanted them to see our all-new flagship in a whole new way. A car as iconic as Continental could only be shot in a unique locale – one not familiar to viewers.”

Furthermore, this is the first time we get to see McConaughey featured in the back seat, showcasing some of the rear seat amenities available for the Continental, such as the chauffeur switch which he uses to move the front passenger seat forward for extra legroom.

Lincoln’s new “That’s Continental” ad campaign will begin airing December 31.

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