The new Ford Fiesta’s future might not include visiting the US market, at least not in its European form.
The new generation of the popular supermini might skip the US market, as Ford doesn’t believe that there is going to be enough demand to justify the costs, as we learned from a source with knowledge of the matter on the side-lines of the official reveal in Cologne, Germany.
Instead, the company will likely shift its focus on its crossover offerings, with models like the EcoSport small SUV to play the role of the baby Ford in the US range. The market trend certainly helps Ford make a case for it, as more and more customers shift away from traditional models like compacts, sedans and wagons for the sake of crossovers.
We reached out to Ford for a comment on both sides of the Atlantic:
“The next-generation Fiesta is introduced for Europe and Middle East and Africa. We’ll have more to say about other markets at a later date”, a Ford source from the UK told Carscoops.
A Ford North American spokesperson commented on the same tone: “We were talking about the new Fiesta for Europe and MEA yesterday. We’ll have more to say about other markets at a later date.”
Both departments neither confirmed nor denied the report, but we should expect an official announcement some time next year.
Ford presented the new Fiesta yesterday in front of the European press at their German plant. Scheduled to go on sale in Europe from mid-2017, the new Fiesta is based on an updated version of the existing model’s platform and features one of the most impressive ranges of driver assistance systems in its class.
The new Fiesta will be offered in the high-spec Titanium, the sporty ST-Line, the luxurious Vignale and -for the first time- the Active soft-roader. In fact the Fiesta Active is the first model of the Active family of models Ford is planning for the future, including a Focus version as well. As for the hot ST version, Ford will keep on sale the current Fiesta ST up until 2018, when the new model is expected to be revealed.
Live photos Michael Karkafiris/Carscoops.com