Audi Exclusive Uses Special Paint Process To Customize An R8

Audi‘s exclusive individualization program already offers numerous upgrades for the R8, but as if that wasn’t enough, they’ve just added a special paint process to the list.

Developed in-house by Ingolstadt’s engineers, it’s currently limited to the side blades of the R8, but it will be extended on other models in the future.

What it basically does is apply almost any pattern that a customer desires to components with a size up to a meter. The first step sees a template of the pattern placed on the car’s part. Next, a blasting system sprays a special powder onto the surface, roughening the clear lacquer to a depth of just a tenth of the thickness of the human hair, creating the effect of a matte and homogenous pattern.

With this process, we modify the brilliance of the paintwork and the intensity of its sheen. Light hitting the surface is then reflected diffusely by the individualized surface areas. This makes it appear matt“, said Erhard Brandl, project manager. “This form of individualization is weather resistant, unlike conventional lettering and stickers, and it has a much more high-quality appearance“, added Mirko Endres, production section chief.

Moreover, the process is said to be easily integrated into normal series production, so, for the right price, Audi owners will soon be able to personalize their cars furthermore.


  • Akira

    Or you know, you just make a stencil and pick a 5$ matte spray paint can.

  • Wow… NOT.

  • SteersUright

    I love the paint scheme, though would’ve gone with another shade and not yellow. Either way, R8 needs an all new redesign already. Still looks great, don’t get me wrong, but its been out in more or less the same shape for far too long already and doesn’t seem fresh and exciting at this point. Why would anyone get this over a Huracan anyhow?

  • Bob White

    All for the tidy sum of $5000

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