Mitsubishi To Pull The Plug On The Lancer In August

Introduced 10 years ago at the Detroit Motor Show, two months before it went on sale across North America, the latest generation of Mitsubishi’s Lancer will also be the last.

Speaking to the media on Thursday ahead of next week’s Detroit auto show, Don Swearingen, executive vice president at Mitsubishi Motors North America, said that the company will axe the Lancer in August.

The decision, which was taken long before Nissan took over the fates of Mitsubishi’s automotive division, comes after the Lancer Evolution was dropped and is backed up by the fact that the automaker saw the model’s U.S. sales decline by 19 percent in 2016 to a little over 14,000 cars, according to Autonews data.

Instead of waiting for sedan models to recover, Mitsubishi is placing most of its bets on crossovers to stay afloat in the market, including the introduction of a new generation ASX / Outlander Sport.

This is not the only new vehicle under development from the Japanese brand, as it’s also readying a Qashqai rival, which will slot between the Outlander Sport that will get smaller, and the regular Outlander that will get bigger, and be presented in 2018. Swearingen told Autonews that this, as-of-yet unnamed, model will get a turbocharged engine and feature “friendly” technology. “Frankly, in my opinion from test driving the new vehicle, it will be the best vehicle Mitsubishi has ever produced,” he said.

PHOTO GALLERY

  • Dennis Scipio

    I will miss the Aging Lancer, and I wish the Best for the Brand’s new Models in the Future. Though i do question Mr. Swearingen’s thoughts in the new Crossover being the Best Vehicle’s the Company has produced. I think it will be a good competitor but not on the leagues of the Lancer Evo, or Eclipse level,

    • Six_Tymes

      lets hope you are wrong

    • Matt

      You’ll miss the Lancer? You are part of a very small group…

      • Tumbi Mtika

        Huh?

        • Matt

          The group of people who will miss the Lancer is small. Because nobody will miss the Lancer. See?

          • Tumbi Mtika

            But I for one do miss the Lancer. Your explanation is invalid.

          • Peter

            I will miss it.

      • I too will miss the lancer. Currently I own the 2009 model. Not sure what brand I will buy next as the lancer evo was always my choice.

  • pcurve

    This car still looks amazing in Evo trim… Hopefully the legendary name will live on outside NA

  • Big Black Duck

    from where it was to what it is now…is a sad journey

  • MultiKdizzle

    Curse you, world!

    For buying crossovers like it’s going out of style.

  • klowik

    Anyhow, Mitsu sedan models are dead and the Lancer is the only model that barely survived internationally, there’s no point reviving it . I hope the SUV models will still thriving but it needs some bold and futuristic styling to compete.

  • IFDU

    For some reason I just don’t believe that there won’t be a replacement. It may not be now, or it may not even have the same name, but reading from another site/article, how can the Mirage have somewhat a success for Mitsubishi but Mitsu doesn’t see a future case for a car a bit larger? 2 Things to factor: Crossovers/SUVs are selling RIGHT NOW! we don’t know the success of them in the future, this has happened before, a few times. Another thing is this could just be a strategy to capitalize on Crossovers and then fill out the profile down the line. They can easily use Nissan/Renault tech (no matter what you thing of them) to have a full lineup again. It won’t happen overnight, but its possible. We have seen what happens to that company that went SUV only before…

  • Tumbi Mtika
    • R55

      I’ve lost count of how many times the Viper has been cancelled. Yet it still lives on.

      • Tumbi Mtika

        Exactly.

  • Filip Mertens

    This brand is slowly killing itself.

    It started after 2005 🙁

    • Althea Later

      They made nice cars years ago; with distinctive styling and more features than other cars.
      Now they have run of the mill styling and less features than other cars. So… who is to blame? Not the consumer.

  • It will, however, continue soldiering on in China with what I think is a fairly slick redesign.

    http://www.carnewschina.com/2016/07/29/spy-shots-this-is-the-new-mitsubishi-lancer-ex-for-china/

  • Justin Spencer

    I have a 2016 Lancer….what a great car! It’s a beast in the snow and fun to drive. I would’ve bought another one!

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