New VW Atlas To Start At Around $30,000, Top At $48,000

Despite its size, the Volkswagen Atlas SUV will be attainable in the United States with the brand confirming that entry-level versions will start at around $30,000.

The German marque confirmed the news during a press conference at the Detroit Auto Show while saying that the range-topping SEL Premium trim will be priced from near $48,000. At this stage, VW has yet to decide where it’ll price the R-Line Atlas, reports Car and Driver.

If the brand delivers on its expected prices, it will perfectly position the Atlas to go head-to-head with the likes of the Mazda CX-9, Hyundai Sante Fe, Honda Pilot, Ford Explorer and GMC Acadia all of which start from around $30,000 and can top out near the $50,000 mark.

In spite of its German heritage, the Atlas will be built in Chattanooga, Tennessee and rides on VW’s Modular Transverde Matrix (MQB) platform. Initially, a 2.0-liter turbocharged four-cylinder engine with 238 hp will be offered alongside a 3.6-liter six-cylinder mustering up 280 hp. Both will be paired to an eight-speed automatic transmission.

When VW releases full pricing details in the coming months, we also expect to learn more details about all the available trim options.

PHOTO GALLERY

  • Kash

    The rear area over the rear wheel has the same problem as the CTS, there’s too much open space above and behind the rear wheel and just makes for an awkward spot to look at.

    • TheHake

      It’s pretty awkward to look at all over… but then, at that price it’s acceptable! It’s DIRT cheap!

      • Kash

        Gotta win over customers somehow, especially in America with all the competition already in that segment.

  • dumblikeyou2

    The good people of the VW Tennessee plant were overjoyed with the press photos set in front of Lower Manhattan.

  • Grumpy

    30k+ for a 2009 interior…. no thanks.

    • pcurve

      1999 exterior too.

    • eb110americana

      I sat in one at the LA Autoshow. Surely it was a top spec trim, as most automakers display when they debut a new model, and it still felt like a sub $20K interior. VWs generally feel pretty plain and cut-and-paste with the interior parts, but now they have to spread it over a larger area, so there’s a ton of cheap plastic everywhere too. I’m sure everyone who buys one here will think they are getting a Mercedes–of course, because it’s German–but they are really getting the rental fleet special. Total cream puff, we swear!

  • donald seymour

    It’s like VW is trying to call us Americans fat when they made this SUV.

  • Jesse A. C. Majors

    Vw is in serious trouble. This looks like a redesign of the Mitsubishi Montero

  • Jesse A. C. Majors

    Whatever you do, hold on to your current car, because Detroit auto show cars looks as bad as the upcoming White House administration, incoherent!

  • Hector D.

    rofl, spend an extra $5k (if that) over the $48k and you get yourself a Volvo XC90 T5.
    Not going to even bother to list the options you get for that $5k but comeon VW, you can do better!

  • OdysseyTag

    I think that’s an attractive price range to be honest. Also, not the worst in looks in my opinion. Conservative yes, but far from the monster people are making it out to be.

    • roy

      Precisely my point

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