Porsche Boss Doesn’t Like Seeing 911 R Being Treated Like A Cash Cow

Few cars have managed to drive customers so mad that they would pay many times over its list price as the Porsche 911 R did, but apparently, not everyone in the company is happy about it.

When the Porsche opened the 911 R order books, quite a few customers saw the opportunity of a healthy profit instead of buying into one of the best driver’s cars of the era.

It’s this kind of actions that Andreas Preuninger, Porsche’s GT Division boss, sees with very little sympathy as he revealed to Pistonheads.

“We are not a hedge fund,” he says. “We are a company that produces cars, we live because we sell cars and we have to make a profit to go on. So we cannot offer cars with a built-in promise to keep value for a small amount of chosen people, this wouldn’t be fair.”

He then points out that whatever Porsche is planning down the line, the 911 R will always hold a certain value. The R will stand on its pedestal forever, as with the 997 GT3 RS 4.0,” he says. “With that car it didn’t hurt that there was a 991 GT3, it didn’t hurt that there was a 991 RS, it didn’t hurt that there was an R with a manual gearbox – RS 4.0 values are sky high. It is the same with the R.”

Of course the whole topic has been raised after Porsche made known that they will go back into building GT models with a manual gearbox, like the upcoming facelifted GT3 model.

After the initial rumors of 911 Rs being swapped for seven figures, prices in the used market are a bit hard to track down, with one UK dealer listing an example sold for £459,995 ($576,000 in current exchange rates).

If the R indeed follows the example of the RS 4.0, then owners will have nothing to fear of but as ever with every Porsche that’s that good to drive, we wish more of them would enjoy their car for just what it is and not for its value in the market.


  • Denzel

    I hate seeing a car not being used for what it’s made to do. I understand it’s rare and if damaged the value will go up or down. But it’s a driver’s car first. You see classic cars get ruined all the time at goodwood festival of speed but most manufacturers will repair them. Like the McLaren F1 it may cost an arm and a leg but it’s worth it. Burned to the ground is another story but that’s car care too like recalls and warranties. Other than that I’m glad they said that and will continue to build manuals for the time being for the people that want it.

  • Tumbi Mtika

    Do something!

  • nastinupe

    How about making more than 6 then? Why not just sell the car as a normal car? Either he’s an idiot or he’s playing stupid.

    • Alex

      Totally agree! Simple fix to a “big problem”, just make the model R available in the market 😉 Let people buy them, if there is demand, you should be supplying it 😉 Doesn’t need to be a genius to figure that out, specially when there is no technical limitation to produce the car …

    • donald seymour

      That is a very valid point.

    • nastinupe

      The car was a parts bin special. Porsche could have made 5000 of these things easy.

  • David Lee

    well do something about esse! don’t limit the number of these damn cars! sell as many as you can ffs.

    • Status

      Why sell as many as they can when Porsche can keep their profit margins extraordinarily high by keeping supply restricted? That’s what has kept Porsche going for decades now, and there’s no reason for them to sell their cars like they’re Dodge Chargers (low price, high volume, and tiny margins).

  • Akira

    “We don’t like seeing our cars used for speculation. That’s why we make them in very limited numbers and insist on the exclusive aspect”.

    • Six_Tymes

      GREAT POINT. He is a hypocrite

  • Kash

    I hate to tell them but unless they start building dirt cheap cars there’s not a lot they can do to change this stuff. Even doing an unlimited production run won’t do much for first landings and if they do unlimited runs then they won’t be able to charge AS MUCH themselves. it’s just something that’s going to happen in any industry/market.

  • Six Thousand Times

    I had to re-read that headline a couple times.

  • Honda NSX-R

    He probably just said it to make the purists happy, thus giving Porsche a positive image. Regardless of the intention of his message, it’s nice to see these kinds of opinions from Porsche management.

    • donald seymour

      Nailed it.

    • TheHake

      I agree with you!

  • danno

    So, what about charging the market rate, problem solved.
    Most plebs – like 99.9…% – can’t afford them anyway.

  • Mafio

    Just take a page out of Nike’s book and just build 1000 more out of the blue.

  • SteersUright

    There’s too much money in too few hands chasing too few assets and as a result their favorite asset classes, stocks, real estate and rare cars all have current prices that are shooting through the roof. When someone will overpay 5 or more times because they have so much excess disposable income of course Porsche and everyone else who can will capitalize on it. The Porsche executive is just showing off. He could care less about these cars being held at “fair” prices. It isn’t rocket science, increase volume, lower margins, sell more cars and flood the market. Bet nobody will be able to sell a 911 R for $500k then.

  • drc

    This is just fluff…..because they offered the “R” exactly for these reasons, as a collectible and to get in on buying one it helped if you had bought a 918. Regular guys like myself, who go to the Porsche dealer every 4 or 5 years and buy a Carrera S with a few options, don’t even get a chance at one. I’m on my 5th Porsche and haven’t been “enough” of a customer to get access to any of the exclusive cars, even though I can pay for one at MSRP. It’s irritating – but they are taking a page from Ferrari in marketing.

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