Toyota Launches RAV4 ‘Adventure’ For People With Active Lifestyles

Toyota’s new Chicago-bound RAV4 Adventure boasts rugged styling and a higher ride height for young families looking to travel off the beaten path.

Available in either front-wheel drive form (with an automatic limited-slip differential) or as a Dynamic Torque Control all-wheel drive model, the RAV4 Adventure features a Tow Prep Package as standard, with an upgraded radiator and supplemental engine oil and transmission fluid coolers, as well as a higher ride height.

The Adventure grade also comes standard with Trailer Sway Control (TSC), Hill-Start Assist Control (HAC), and TSS-P.

Among its bold exterior styling changes, the RAV4 Adventure features large overfender flares, 18″ five-spoke black alloys with 235/55R18 tires, lower body guards, black headlight bezels, black fog lamp surrounds, roof racks and Adventure badging. Available exterior colors include Black, Magnetic Gray Metallic, Silver Sky Metallic, Super White and a completely new color, the so-called Ruby Flare Pearl.

As for the interior, it comes with unique trim panels, a leather-wrapped shift knob, a 120V/100W power outlet in the cargo area, Adventure door sill protectors and all-weather floor & cargo mats with the Adventure logo.

Toyota is also bringing additional features for select 2018 RAV4 models, features such as optional heat/power fabric front row seats, heated steering wheel and a wiper de-icer, part of a new Cold Weather Package.

The 2018 RAV4 Adventure is set to arrive in showrooms this September.


  • TheBelltower

    Currently I live a dormant and idle lifestyle, so I drive a boring old standard Rav4. But I want to live an active and adventurous lifestyle, so I’m going to upgrade to a Rav4 with a plastic appearance package and fake skid plates.

    • Day_Trader

      Yup. If Wrangler can do that, Toyota figures why can’t it also?

      • TheBelltower

        A Rav4 is not a Wrangler. Not even close. The FJ was authentic, at least.

    • Benjamin B.

      It’s raised a bit also. It isn’t pretending to be a hardcore off-roader. It’s going to be a better ute for a small family who needs a reliable daily they can take up to the mountains and tow a small pop up trailer. It’s for the family who for whatever reason is against buying a Subaru or Volvo. The Jeep Cherokee and Compass are similar vehicles, and the Trailhawk models are arguably better for off-road. That being said, FCA hasn’t been able to configure ZF’s 9-speed right. Also the Cherokee Trailhawk’s V6 engine is much thirstier than the RAV-4’s inline-4. Also Toyota’s CVT is the best in the business. So there is a niche Toyota wants to capitalize on. An upper-middle class small family who actually might need AWD or at the very least a front limited slip axle. Some front drive hot hatches don’t get that.

      • TheBelltower

        Those people that value offroad capabilities are generally opposed to CVTs and would rather have a 6cyl engine over a 4… even though Toyota makes an incredibly good 4cyl engine. As rational as your arguments are, I believe that they outline two incongruent personalities that Toyota is attempting to achieve. It appears that this appearance package is all-hat-no-cattle.

    • Harry_Wild

      You will be flying higher to at least by a 1/2″ off the ground driving around in your new Adventure Rav4!

  • ediotsavant

    It would look much better if they made the wheel gaps smaller.

    • TheHake

      It’s an “offroad” version. Making the wheel gaps smaller would make it a “sporty” version. The bigger wheel gaps provide more wheel travel (if the suspension allowed it).

  • TheHake

    Would have been great if it had low-range and a locking rear diff.

    • Benjamin B.

      This ute isn’t for you then. Check out the Jeep Cherokee Trailhawk. It’s the only smallish compact SUV with a low range four wheel drive and a locking diff. Unless you count the JK Wrangler, which is closer to the size of the Grand Cherokee now.

      • TheHake

        I really don’t like the look of the current Cherokee. It’s such a pity that there are no compact SUV’s with real off-road capability. I’m eagerly anticipating the new Compass, but I think the Compass’s “Low Range” will only be a 1st gear like on the Rogue.

  • Benjamin B.

    Hope pricing is competitive to the Jeep Cherokee Trailhawk and upcoming Compass Trailhawk. With Toyota reliability, this ute is a pretty good choice for a small family who does a lot of camping and who doesn’t like the Subaru, Volvo, or Jeep brands.

  • Ron

    By “active lifestyle” you mean they occasionally drive over the curb in the McDonalds parking lot?

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