Will Lexus Kill The GS Next Year?

The luxurious Lexus GS may be cancelled after its current generation, according to a new report.

Lexus Enthusiast has discovered that in the January issue of Japanese magazine MAG-X, there is a lengthy report that asserts the GS will be dropped in 2018, the year the next-generation model was initially planned to be launched.

It is asserted that Toyota recently decided to suspend the development of the next-generation GS after determining that it is no longer needed in the firm’s range. The key reason for this is that the new LS will ditch the current vehicle’s V8 and instead adopt a V6, meaning it would overlap with the V6-powered GS the company’s range, despite the GS’ smaller size.

Interestingly, even the current-generation GS wasn’t assured for production with Toyota chief executive Akio Toyoda revealing in a 2011 interview that he didn’t want to see the new GS reach production but was ultimately overruled by regional Lexus management teams.

PHOTO GALLERY

  • Marwan Abdul Hak

    Those are SUV days….

    • MP4-12C

      Sadly, yes. Even the popularity of minivans in late 90s/early 00s wasnt even comparable to what we are seeing now.

      • Michael_66589

        Not suvs. Rather fake suvs – crossovers. Real SUVs (bof) days are gone.

    • Six_Tymes

      These

  • Justin Spencer

    Will anybody really notice??? BMW, Audi and Mercedes rule the luxury sedan segment. I actually haven’t seen a new GS in a very long time. I rarely see any new ES or IS models for that matter now that I think about it. It seems like the RX and NX models, carry the brand right now. SUV’s are the way of the future!

    • Nordschleife

      I agree with you but the GS death is like the death of an old associate. You may not have thought about it regularly but upon hearing it’s dead reminds you of fond moments that you’ve experienced.

    • MultiKdizzle

      I see the new IS all the time, multiple times per hour.

    • John Smith

      Lexus is the 2nd top selling luxury brand in the U.S. Don’t know about around the world though. It was first for 10 straight years until the tsunami a few years ago crippled their production output.

    • Carmaker1

      Not seen a SINGLE one in a long time? That’s just not fully accurate, as I travel very often and see each often enough in multiple U.S. cities, even at that in major European cities. A little bit too anecdotal for that matter anyway.

  • Grumpy

    I seriously doubt that the LS would come close to 50k starting price of the GS V6

  • Karl

    Seriously folks this thing has been on a death watch for quite a while now. I remember the very first GS with its Italian design language. That was a nice car at the time,shame to see what it eventually became design wise.

    • bd

      The 1st GS was a reworked version of the Kensington concept ItalDesign did in what they thought the next Jaguar sedan should look like.

      The current GS never came close to the sales of its predecessor – which, despite lagging sales in its last few years, still sold over 33k and 27k in its first 2 years.

      It’s not just the switch-over to crossovers, but increased competition from the likes of the CTS, G80 and even something like the Continental.

      • Carmaker1

        Not sure why you got up-voted for that 1st sentence, as it is inaccurate and thus misleading. You do understand how development works? As someone that has worked for Jaguar and also knows a good amount about Toyota, I have awareness of that history and get tired of that fallacious rumour being given life.

        The Toyota’s S140 began development in 1987, ItalDesign’s proposal (middle) looked like this back in 1988-89 alongside internal Toyota proposals (top).

        https://uploads.disquscdn.com/images/5a580915bd8ea4b8eb0ce24dbd19d760d102a40f5c7f54ade07f7469d850da04.jpg
        https://uploads.disquscdn.com/images/935dfc7e89eb5d583c5d0f5304b82ca0fef18ead967103355695a88655ad1091.jpg

        https://uploads.disquscdn.com/images/029e27929ae5f6776037c0a94ff9729efe023e8034a07d52e30e83df462ded3a.jpg

        The final S140 production design was finalized in 1989 (drawing), WELL BEFORE ItalDesign completed the 1990 Jaguar Kensington Concept. The S140 did debut in late 1991 and by then were NOT going to base a fully engineered production design off of some concept introduced months before pre-production in 1990.

        https://uploads.disquscdn.com/images/9c049de4c7638b43026a1eb461dc76d99de8f48cd702e191ed6f726b886740f0.jpg
        https://uploads.disquscdn.com/images/7499b8a8013b86a67505b06ac2a2b0e4d27352145a610dcd13b68ed6123bf412.jpg

        Things take time at that level, so I do not know why people continually make that assumption, as Toyota just took leftovers.

        Anyway, I agree with the rest your comment, especially the last sentence which is dead-on accurate.

        • Miknik

          Very interesting and detailed insight, thanks. Actually Giurgiaro used that basic design on quite some sedans, most people likely associate it with the Kensigton as it was first seen there. But on production cars, it was also used up the Daewoo Leganza (which IMO looked the closets to the Jaguar concoept; and they also used teh Fiat 500 Ital design concept nearly unchanged for the Matiz, so if anyone is the user of left overs, than them), and nearly a decade after those Toyota drawings, the 1998 Seat Toledo (which even received the original Toyota rear light cluster, btw.) You could say Ital Design really got their money out of that characteristic design….

          • Carmaker1

            Thanks, I appreciate that and also your own detailed observation of Ital Design’s usage of that design theme throughout that period. I think my problem lies with many people often taking what is shown publicly first, to be the only reference for a timeline.

            Being what the nature of what the automotive biness is, I still irks at times when such correlations are made, that rob someone else of credit or credibility by assigning originality to another source. I didn’t realize that even up to the Seat Toledo, this design was being used.

            If I recall, Seat like many Southern European automakers, had a penchant for overextended lead times back-loading development too much , in which a final design could be set 4-5 years before introduction for what is an economy brand product (unlike MB S-Class or RR Silver Seraph), thus feeling already outdated a few years after launch.

          • Miknik

            Actually at that time Seat had already been well integrated with Volkswagen for a while, and despite the basic “Giurgiaro sedan shape” being already 10 years old then, it did look fresh, still my favorite Seat design until today.

            Some concpet cars take a while to materialize, and end up with a different badge, an interesting example is the Pininfarina Audi Quartz concpet form 1981, which eventually became the Alfa GTV in 1995 (granted, some minor work, but general shape and all major elements were there), and still looked very fresh (and is still a looker), or the Volvo Tundra concept, which ended up as a Citroen BX years later (that was Bertone, to complete the Italian design house reuse of concept cars elsewhere)

    • antbee

      I’ve always liked the GS, as it was the “sport-like” Lexus, in its first and second gen. I’d hate to see it go.
      An LS with a V6, please let that be an unfounded rumour that is killed with fire. If Lexus wants to keep up with the Joneses (The Mercedes S-Class), then it must keep its V8 in the LS.

  • Merc1

    Stunning if true. Better get that GS F now. I don’t know if I believe this. The GS needs a re-design with the new turbo V6 and V8 engines (coming) and more variants, like a diesel in Europe. I just can’t see Lexus dropping this car.

    M

    • Carmaker1

      I forwarded this GS rumour months ago to that site and it finally made its way here, since no one bothers to do reporting and would rather show dashcam videos from Russia instead.

      The problem, I just saw this anyway.

      https://uploads.disquscdn.com/images/555ace5311a421ae27cb04922f4939cd1021d15aa388b35985488df653f481ac.jpg

      920L is the updated GS, that went into production in August 2015 (not 2014) and will end production in March 2019. 300B is the GS on GA-L, scheduled for SOP in April 2019, no longer summer 2018. We’ll see what happens, as this is more concrete.

  • Miknik

    You would think that with their new RWD platform developed for the LC and new LS, it would make sense to produce more models on that (probably even move the RX from Camry there), yet now less models. Given the IS is a shrunken GS, I guess that means it#s good to go as well?

    • Carmaker1

      See my reply to Merc1.

  • MP4-12C

    Interesting decision by Toyota (if it will prove to be true), as I thought Lexus was trying to cover all the segments and niches, and the E segment is still quite a significant one. Here in EU its worst selling car in a segment, outsold by the likes of A7, Tesla, CLS, Ghibli and 6 series (4 door version). From what I see in sales charts it isn’t even doing well in the USA, which is a stronghold for Lexus, its far behind the Camry based ES model. But still, we have to wait and see whether this news will turn out to be true. As it is right now for sure GS is an aging car.

  • Benjamin B.

    Why not discontinue the ES instead.

    • Bash

      the ES is being bought in huge numbers as hotel fleet and widely used as upscale airport taxis in many many countries.

    • Carmaker1

      The next ES is due in some form in 18-19 months, so that is not going to happen.

  • Bash

    oh no! I was really consider this as my next ride!

  • jc914

    The GS is a great mid-size sedan, they need to axe the ES instead.

    • Carmaker1

      Not happening, that car is very far along. This is old news that I specifically reported months ago to Lexus Enthusiast, but Carscoops is too slow to pickup on it.

      It is very possible development focus was reshuffled and a new date April 2019 SOP has been for MY 2020 on the new GA-L platform, delayed from Q3 2018 SOP for MY 2019. We’ll see what happens in the end.

    • 85ZingoGTR

      Get it out of your head. The ES is their cash cow along side the RX. Many Lexus dealers make their mortgage payments with ES sales alone. What may happen is the ES may offer an AWD option and possibly move a bit upmarket to possibly position it more where the Acura RL once stood. But the excuse that Toyota made about the GS eating into the new LS500 sales is ridiculous. There’s some other reason they want to get rid of it but won’t sound as good from a marketing standpoint as what they said about the sales eating into the new LS.

  • klowik

    Lexus should make GS with similar styling to the LS, then that will sell since the LS styling is newer. Just like Merc E-class is a copy of smaller C-class.

  • Honda NSX-R

    I don’t think it would make sense to axe the GS, it fits in the lineup perfectly. It’d be like axing the 5 series because the 7 series with a six cylinder engine would overlap with the 5 series. And wouldn’t the Lexus LS cost around $70,000 anyway? The Lexus GS 350 has a base price of $50,000.

    • Nordschleife

      I see your point but maybe Lexus feels that since the new LS won’t have a V8 or V12 option like the BMW has on top of slow sales its just wasted space. Clearly I am speculating.

      • 85ZingoGTR

        Still doesn’t make sense when the base engine in the GS is a 2.0L 4-cylinder turbo. Again, I think there is another reason they want to axe it but telling the media that it will eat into the LS sales just sounds better.

        • Nordschleife

          I tried.

          • 85ZingoGTR

            It’s ok.

  • U8INIT

    I wonder why they would do this…being as China is the largest auto market in the world right now…and they love a LWB car….

  • Nordschleife

    Why not just make the GS a four door coupe hatchback thing and market it as a A7 competitor.

    • getoffme

      I am thinking Lexus should make the GS a slightly bigger 4 series Gran Coupe alternative. Like where the VW Arteon is going.

  • Mafio

    Of course they are. It’s not enough jagged lines and pointless vents..

  • Tumbi Mtika

    Aww.

  • Tumbi Mtika

    They shouldn’t do this. They’ll have nothing to fight the 5er a E-klasse with!

    • antbee

      Why, yes, I speak automobile-ese… LOL!

  • BlackPegasus

    I remember one of the first Lexus GS commercials 20yrs ago. Something wicked 😗
    https://youtu.be/KRHhCSgE3q8

  • iKaizen

    I wonder if the next IS will grow in size, along with the next ES, both of which would occupy the same space as the GS. Then there is the SUV/crossovers

  • Jonathan Garcia

    The GS isn’t competitive anymore compared to S90 and E-Class.

    • getoffme

      Of course it is not. The GS is due for a complete overhaul.

  • getoffme

    Lexus won’t kill it. Whoever started this rumor is misinformed.

    • Carmaker1

      MAG-X being based in Japan and reputable media source on the Japanese automotive industry, surely may know more than you would. They reported that the LS would be a V6 only, something even I dismissed after having seen the LS500h behind closed doors (didn’t see LS500).

      This is old news from months ago, likely based on events happening in the fall of 2016. The car might’ve been pushed back already, to a 2019 launch from original date of 2018. Carscoops and many other sources just haven’t been able to pick up on this information quickly enough, as they do not speak Japanese nor try to do research on any happenings over there.

  • John

    Why is Lexus not being smart about how to go about this situation. The new Lexus LS will might start around the 90k-100k in Canada, the current generation is about 95k. I doubt that the new LS will cover sales of the GS when it starts at almost 60k in Canada.Not much people are going to have that kind of money where the GS fits in. It’s like an affordable LS, Lexus should have a base 4 Cylinder turbo engine generating 240- 280 hp and V6 engine in the new generation that generates between 330-370hp while the LS generates 415hp then there will be a no gap in prices. The ES is the one that might need to die because it has no AWD, starts nearly with the IS and its like a luxury version of the camry/Avalon, it has no space in the Lexus lineup they are already offering 4 models is that’s enough like the CT, IS, GS & LS then it will make sense.

  • What if Lexus was killing only the GS nameplate and moving the ES, which had better name recognition, to an RWD platform to better compete with the Germans as well as consolidate their sedan line-up?

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