Lexus Talks Up Performance In First LC 500 Spot

Lexus is gearing up to launch the 2018 LC by unveiling a new ad campaign which seeks to promote the company’s latest sports car.

Set to begin airing later today, the “Feats of Amazing” commercial is voiced by Blair Underwood and highlight’s the LC’s performance credentials. While Lexus and performance aren’t always synonymous, the ad touts the car’s naturally aspirated 5.0-liter V8 engine, ten-speed transmission, and near-perfect weight distribution.

The ad will air during prime time broadcasts and Lexus vice president of marketing Cooper Ericksen says “This campaign puts a focus on the LC’s craftsmanship and performance through compelling storytelling to reach our target audience of experiential masters—affluent, adventurous consumers with high expectations.”

Priced from $92,000, the LC 500 has 471 hp (477 PS) and 398 lb-ft (540 Nm) of torque. It enables the car to accelerate from 0-60 mph in 4.4 seconds before hitting an electronically-limited top speed of 168 mph (270 km/h).

Customers looking for something more eco-friendly can opt for the LC 500h which retails for $96,510. The hybridized model features a 3.5-liter V6 engine and an electric motor which produce a combined output of 354 hp (359 PS). As a result, the car is a bit slower than the LC 500 as the dash from 0-60 mph takes 4.7 seconds. However, owners can expect to average 26 mpg city / 35 mpg highway / 30 mpg combined.

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  • ediotsavant

    Beautiful car. But darn it, Lexus. This car should debut as a LC-F with a more powerful motor to show the world you mean business. All talk about building more driver oriented cars mean nothing when you got nothing to show for it.

    • Infinite1

      Hoping they eventually create an LC-F but I’m not holding my breath.

  • Honda NSX-R

    Such a lovely car.

  • LeftLanePrius

    Good car for 2000 miles trips.

  • Rnc

    Dear Lexus, please fire the color and trim designers who decided to forbid a combination of the red LC500 with black&red interior. Those “artists” certainly have never appreciated decades or gorgeous red Italian sport scars with red leather seats.

    As it is LC500 in the fantastic red color is only allowed to be ordered with the world’s least exciting all-black interior or the most horrific shade of beige seen in any interior of the 21st century. I had the opportunity to sit in an LC500 with this “caramel” interior and it really makes you feel like back in the seventies – I hope the babyboomers will feel nostalgic when they see it.

    Great job ruining a fantastic car by a simple lock-out of all decent interior color options. Will look elsewhere.