Nissan Juke About To Get Junked In America?

The Nissan Juke recently celebrated its seventh anniversary and it appears the company is planning to celebrate the occasion by killing it off.

According to two sources who spoke to The Truth About Cars, Nissan plans to phase out the Juke after the 2017 or 2018 model year. The news isn’t all bad as the model will reportedly be replaced by the Kicks which was introduced last year.

While the compact crossover market is red hot right now, the Juke is about as warm as yesterday’s leftovers. Last month, the company only managed to sell 986 units in the United States which is a massive 47.8 percent drop from a year ago. The only cars to fare worse than the Juke were the Quest minivan, the 370Z, and the GT-R.

Nissan declined to comment on the rumors but Nissan North America’s Vice President of Product Planning, Michael Bunce, has previously suggested the Kicks could come stateside. At the time, he said “Certainly we see the opportunity for more mainstream crossovers that are less niche, and we see Honda and others in that space and are taking it very seriously.”

Bunce also hinted the model would be cheaper than the Juke and compete with small crossover such as the Chevrolet Trax and Honda HR-V.

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  • Six_Tymes

    I am looking forward to checking out a Kicks, I hope its not over priced like the Juke.

    • Jason Miller

      Did you read the last sentence? lol

    • Infinite1

      The Kick’s also not ugly like the Juke so that’s already a plus

  • Craig

    Dramatically reduce the price and/or give it a 10 year bumper to bumper warranty.

  • Hawaii_SE-R

    7 years is a long time between high volume car generations. Lots of time for other manufacturers to take notice of the CUV market that the Juke reinvigorated. The Juke was very polarizing and that is what people expect of any replacement. The Kicks fails in that category and will be greeted with yawns. Look at the competition: Toyota C-HR & Mazda CX-3. Even the upcoming Mistu CUV has gone the polarizing route. Don’t give us boring (Honda HR-V). Give us the Gripz!

    • Salini

      YES! I was so looking forward to the redesign of the Juke and very much thought the Gripz concept would be its concept for it. Big mistake by Nissan IMO if this its true. Juke actually had a decent brand image and loyal customer base. It was actually seen as performance oriented too. I thought the next Juke was going to be a bit more upscale and be a 4-door coupe crossover.

      I really dont like the kicks, horrible name and boring design, it is even ugly in some regards imo, the design seems unfinished and unrefined.

      • William Geron

        Agreed Salini
        All they did was shrink the Rogue and put a name on it and BOOM “Ohhhh ahhh ahhhh ohhhh” response from consumers. Not to mention a terrible engine for it probably the same one on the Toyota CH-R. Hands down the Juke had potential, Nissan may have not reached everyone but it had specific target consumers. I heard Europe it is doing very well which may also see a 2nd Gen model only for them. I will be moving on to Lexus with their new UX Crossover…turbo engine and so much bigger than Juke.

  • IFDU

    Nissan always start new categories/niches of vehicles and then end up falling behind every single time lol.

    • Infinite1

      It’s like they get lazy after building something awesome like the Z or the GTR and then expect to sell without dishing out new generations.

  • Ilbirs

    Juke being replaced by Kicks make sense if we consider the fact that this model is being produced in Mexico since last year. After 2016 Olympics, when it was released and was the official car of the Games, this model was sold exclusively in Brazil, although being built in Aguascalientes. This was happening until the Resende plant was being readied for the model that, despite being underpinned by the V platform, is more complex to be assembled than a Versa or a March (Micra in Canada) as there are more procedures to be done in its process.
    As Resende is finally OK for producing the Kicks alongside Versa and March, Aguascalientes is now free to sell the model in every other place where people wanted a small SUV. As U.S. demand is expected to be far higher than the Brazilian one, Juke’s end of cycle could be the time for Aguascalientes to be readied for this new situation as what happened to Resende after the Olympics ended.

  • StrangerGP

    The sooner they ditch Nissan Joke the better.

  • Finkployd

    “The Nissan Juke recently celebrated its seventh anniversary and it appears the company is planning to celebrate the occasion by killing it off” ???

  • 77 S30Z

    Nissan, oh how I hate you. To hell with the Juke. Give us the IDX!
    Nissan, you need to choke yourself!

  • Will

    The Juke maybe “ugly” looking to some yet those are the same people that drive ugly American cars. The Juke actually appealed to a specific demographic of consumers. Nissan killing it off will lose them. That being said, Lexus is coming out with the Concept UX crossover to you Juke lovers…let’s keep the Juke alive and its turbo engine with its reincarnation. These bland boring cars out on the road will not prevail. Nissan Kicks looks like a baby Rogue to appeal to the boring consumers.

  • William Geron

    The Juke maybe “ugly” looking to some yet those are the same people that drive ugly American cars. The Juke actually appealed to a specific demographic of consumers. Nissan killing it off will lose them. That being said, Lexus is coming out with the Concept UX crossover to you Juke lovers…let’s keep the Juke alive and its turbo engine with its reincarnation. These bland boring cars out on the road will not prevail. The Nissan Kicks looks like a downsized Rogue with a baby engine to appeal to boring consumers. Give us the Gripz with an awesome turbo engine Nissan!! Some of us actually can afford it since we have JOBS with no kids.

  • Chad Gordon
  • Subi-Rubicon1

    I loved the Juke, I wouldn’t own one, but I thought it was a great looking vehicle at the right time. The Kicks is a mini-me Rogue. Its a tall hatchback with little to zero excitement to it, which is just enough for the average consumer and Nissan knows this. It might just become Nissan’s best seller.

  • alexxx

    love this car…

  • Trackhacker

    The car I call a Frog.

  • Paul

    I’m glad it isn’t as ugly as that frog like Juke.

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