Cadillac Claims Escala Concept Ad Has Attracted New Customers

Cadillac says a new TV campaign involving the sleek Escala concept has contributed to an increase in sales and lured new customers to the brand.

Unveiled at last year’s 2016 Pebble Beach Concours d’Elegance, the Escala takes pride of place in a series of commercials that debuted during the Oscars.

While Cadillac has no intention of putting the vehicle into production, chief marketing officer Uwe Ellinghaus says it opted to prominently feature the concept because many of its design cues will trickle down into the Cadillac range. “Had it been just another concept vehicle which is glorious, but not with a serious intent to produce something similar in the future, I wouldn’t have done it,” he told Auto News.

However, not everyone has been getting the message. A number of prospective customers have inquired about purchasing the Escala only to find out that it isn’t a production car. Ellinghaus says many have ultimately ordered a CT6 as a substitute.

During the ad, Cadillac mentions that the Escala is a concept that will inspire future models and, while there has been some confusion, the automaker claims it has attracted people to its website and increased brand awareness.


  • getoffme

    Keep lying.

    • Bo Hanan

      Yep! And former Oldsmobile customers don’t count.

    • Merc1

      Right. That is sheer BS. This might have brought in some new customers, looking for this car, but once they saw what was actually available, they left lol.


  • Burnermovement

    Bait and switch.

  • ou95grad

    So bizarre that they release a completely-different-styled, similarly-sized concept car at virtually the same time they bring their flagship sedan to market. It’s just like they’re saying “Yeah, we just started making this, but we already know it’s lame, this is probably what we really should be building”. Makes zero sense.

  • BlackPegasus

    Here’s the TV ad that tricked potential buyers into believing this car was for sale.

  • ejd1984

    It’s obvious that a good car design will bring in customers to a softening market segment, looking for that exact car.


  • All their current vehicles are hideous.

  • Tumbi Mtika

    Well there you have it, everyone. Clickbait has transcended into the automotive industry.

    • Tumbi Mtika

      I’m disappointed in you Cadillac.

  • TheBelltower

    “Cadillac has no intention of putting the vehicle into production…”

    Utterly stupid. Build it, idiots.

  • chefboird

    Nice Lincoln.


  • DadzBoyz

    Umm, build the damn thing.
    This is where the big three are totally lost. Apple, Samsung, Tesla, etc. design something that people want and they sell it. The big three design something people want and refuse to build it. IDIOTS.
    This is not 1956 where show cars are turbine engined moon shots. This car is buildable but GM won’t do it.

    • Brian Miller

      I so want this car like bad I’ve been holding off hoping it goes into production please Cadillac u have 2 make this car

      • Bo Hanan

        If you want a better looking/built version of it it’s called the A7 at your Audi dealer.

        • Hugh Jorgan

          Very funny

  • Rocket

    JDN and crew will slap this grille on the rebodied Traverse and deem it to be “Escala-inspired”.

  • nastinupe

    I actually had a friend on Facebook talk about buying the Escala and I had to tell him that the car didn’t exist. So may people called me a troll and I got into an argument with a large group online. Since the commercial existed they couldn’t understand why a car company would spend millions of dollars advertising vaporware. I told them that that’s what happens when they don’t have anything in their current lineup that they can actually be proud of. Acura did it back in 2012 with the NSX.

  • nastinupe

    Typical american car company. Makes first car in years that evokes emotion and excitement, tells people that they won’t build it. How many times has Caddy done the same thing? Remember the Sixteen?

    • Nordschleife

      Yeah GM really has a bad habit of this tomfoolery. Avista anyone

      • Tumbi Mtika

        Avenir anyone?

  • Infinite1

    It’s a really nice design, they should build it or at least use it for future designs

  • Jesse A. C. Majors

    Ok I’m not understanding, why not just build it if people are interested in it? Man they are so stupid

  • Subi-Rubicon1

    Alright, this might be far fetched, but, why can’t they just cover up the ugliness of the CT6 with an Escala exterior?

  • ErnieB

    This is amazing! Sadly it won’t be built!

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