Maserati Boss Hints At New Crossover, Says Alfieri Will Be A “Real Sports Car”

The Head of Alfa Romeo and Maserati has revealed some new details about the brands future product lineup.

Speaking with Auto Motor und Sport, Reid Bigland said Maserati could offer another crossover to be sold alongside the Levante. This isn’t terribly surprising as the Levante has been a huge success and the company could sell as many as 25,000 units this year alone.

Besides talking about crossovers, Bigland confirmed the GranTurismo was set to be retired last year but its lifecycle has been extended as sales are relatively stable. The company is already working on a successor but “a short-term supply gap is conceivable” between when the GranTurismo is phased out and when its successor is launched.

Maserati’s five-year plan called on the company to launch the Alfieri right about now but things have obviously changed. Bigland declined to say how far development has progressed but said the model will be a “real sports car.”

Bigland didn’t have much to say about Alfa Romeo but the executive suggested the Mito and Giulietta might have a future after all. As he explained, the models are popular in Europe, Mexico, and Japan. Despite this, Bigland said future Alfa Romeo compacts might eschew the hatchback body style.

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  • Just another Supra fan

    The Levante sold well because it was being bought by people with more money than brains, so this new crossover should sell as well.

    • Auto

      I know right? What do people see in these stupid crossovers. They have about no advantages over a wagon and they are just raised hatchbacks with plastic cladding that weigh more, go around corners worse, get worse fuel mileage and are slower and more prone to rolling over.

    • Six Thousand Times

      Not different than any luxury crossover/SUV, though. If you’re in business, sell what they’re buying.

  • Gerald Michael

    Meanwhile at Chrysler and Dodge…zzzzzzzzzzzzzzzzzzzzz

  • LeStori

    I wish Bigland would shut his mouth. Only uncertainty and contusion seems to emanate from it. Especially with regard to Alfa Romeo.

  • Carmelo Van Cabboi

    I will love to see this stunning car on production. For me the Maserati Alfieri and the Alfa Romeo 8C Competizione are two masterpieces of our days

  • fgclolz

    I actually like this Alfieri concept. Does being a “real sports car” mean there’s a possibility this car would be fitted with a manual (like what Aston is doing with the upcoming V8 Vantage vs DB11, etc.)?

    • Six Thousand Times

      Seems unlikely but you can hope.

      • fgclolz

        You might be right. Maserati hasn’t installed a manual in their cars for years. I guess each manufacturer has a different definition of what a sports car and/or a GT is.

        Still, that manual tranny they put in the Giulia can be used on another car.

  • Six Thousand Times

    I think a small FWD car still works as an Alfa. Remember the Alfasud?

    • LeStori

      Trouble is, a car such as the current Giulietta is bigger than even the RWD Alfetta and the Mito is wider than the Alfetta GTV and only slightly shorter. The Alfasud was a very small car.

      • Six Thousand Times

        Yes, cars tend to grow over time.

  • SteersUright

    Its so sad that brands like Alfa, Maserati, and Ferrari fell into Fiat’s hands. They’ve lately built an empire producing utter crap at cheap prices that broke on the way home from the dealer. That works for Fiat’s lower end stuff, but it utterly destroys the survival chances of these other storied brands. Luckily for Ferrari, they’re largely managed pretty hands-off I’ve read, as Fiat was afraid to screw up a good thing. Maserati and Alfa though, are plagued with issues, drop in value like I’ve never seen any other luxury brand do, and are simply not well engineered. Sure their engines sound amazing (thanks Ferrari), but these “finished” products wouldnt make it past Toyota’s first phase of quality control years before they’d ever be released to the public. I’d venture that even MB, BMW and Audi would do a much, much better job with these brands as they’ve done with Lambo, Rolls, and Bentley. Shoot, I’d love to see Honda or Toyota finally pick up a premium brand like this (once Fiat drives Alfa/Maserati to the ground) for pennies on the dollar and then apply their engineering prowess to them.

    • LeStori

      Well mine never broke down on the way from the dealer in 38 years of continuous Alfa Romeo ownership.They were in fact very reliable. None ever had a serious mechanical failure and none ever left me beside the road. My fathers Toyota cooked itself and warped the head when a thermostat failed, and compared to an Alfa Romeo, handled like a bucket of bolts. The only thing worse than my fathers Toyota Crown was the Nissan he then purchased. In comparison it made the Toyota feel and drive like an expensive luxury car.However properly service and Alfa Romeo will always cost more.

      Rather have car that handled well than a white goods car any day.

      However I agree that FIAT has been the worst owner Alfa Romeo could ever have. I would rather it is owned by Italians than any other nation.

      • SteersUright

        Your experience, and thank you for sharing, is by definition anecdotal. By all third party metrics which quantify reliability over millions of cars over many, many years, Alfa Romeo has not become synonymous with reliability. While, you guessed it, Toyota has become the one to be measured by. That said, I’m actually very happy to hear you enjoyed your Alfa and I’d love to see them become truly great cars and succeed because, though they might be the most reliable cars in the world, Toyotas also feature quite a bit of wacky, off-putting design, no beautiful and interesting driver’s cars for everyday enthusiasts (GT86 scratches the surface, but only just), and no cutting edge performance drive-trains. Their most interesting engine, the 5.0 V8 from the “F” line, is grossly under-powered compared to modern rivals. At least, though, you’ll know it’ll run forever. Something that can’t be said about any of its competitors, aside from perhaps anecdotally once again. I guess its a case of the very exciting tempermental exotic vs. the still pleasing but more rational choice. Or, go back tomy original suggestion, simply sell Alfa or Maserati to Toyota and BOOM! Best of both worlds!!! One can learn proper mass-scale engineering and the other can learn a thing or two about flair, design, and inciting emotion.

  • Bash

    Love how fit and compact it looks.

  • An Existing Person

    Hopefully the Alferi will also be a real Maserati, instead of a re-worked Chrysler.

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