Next Land Rover Defender To Appeal To A New Generation

The design boss of Land Rover says that the new-generation Defender won’t just appeal to enthusiasts of the previous model, but will also attract an entirely new generation of buyers.

Speaking at the Automotive News Europe Congress in Barcelona, Gerry McGovern said that the vehicle is “not far away” and that an updated design will help to broaden its appeal.

McGovern revealed that the design of the 2018 Defender won’t simply be a “facsimile” of the discontinued model, suggesting that its design will be quite different yet still retain some emotional connection to the original. It is this combination of new-meets-old which McGovern believes will win over younger buyers.

“This was a vehicle that for a very long time was the emotional core of our brand. In order to move our brand forward we need to create desirable and relevant vehicles to appeal to a wider group of customers,” he said.

Last year, reports surfaced indicating that the new Defender will feature a longitudinally mounted engine and that it will have the same underpinnings as current Range Rovers.

No release date has been publicized, but a debut in 2018 is widely expected.


  • MarketAndChurch

    I wish the wrangler would have taken the same approach, or at least make the wrangler a family of vehicles, one of them being a contemporary 21st century design.

  • lucas

    Defender was not a veichle to have fun off road. It was for worker, you can even build a camper on it. Plese, don’t make it sissy.

  • Six Thousand Times

    Because it wasn’t very reliable, the current Landie was kind of an urban toy. Hopefully, that will change with the next one.

Hear Akrapovic Work Its Magic On 2020 Toyota Supra’s Soundtrack

Made out of titanium, it is lighter, emits a more evocative sound and probably liberates a few extra ponies as well.

2020 Corvette C8: GM Claims It Has Yet To Test Its Top Speed

GM has said the C8 will hit 60 mph in under 3 seconds in Z51 guise, but its v-max is still unknown.

BMW To Invest More On New Mini Crossovers In A Bid To Regain Market Share

Mini is set to offer more SUVs and two-door hatches .

New Ecurie LM69 Reimagines The Classic Jaguar XJ13 Racer For The Road

The unique Jaguar XJ13 will live again through Ecurie’s new LM69 supercar.

2020 Mercedes-Benz GLA Is An A-Class On The Inside As Well

The 2020 Mercedes-Benz GLA features the same interior design as the A-Class premium compact hatch and sedan.

Ford Investing $50 Million In Chicago Plant For Hybrid Production

Ford will shift assembly of the Explorer and Lincoln Aviator hybrids to a new building.

Bugatti Spartacus SUV Looks Like Something Out Of Gotham City

The Spartacus is nothing more than an unofficial rendering of an unlikely Bugatti SUV.

VW Touareg One Million Edition Celebrates Milestone With Special Look

VW has built no fewer than 1 million Touareg SUVs over the span of 17 years.

Next-Gen BMW 5-Series Tipped To Go Electric, Allegedly Due In 2023

The rumored electric BMW 5-Series could get a different name and multiple drivetrains.

Nissan’s Self Driving Tech Is Beginning To Influence Car Designs

The front fascia of the Nissan Skyline had to be extended in order to accommodate multiple new sensors.