10 Millionth BMW 5-Series Sold In Korea For 75 Million Won, But Actually It Was A Bargain

Often when an automaker reaches a certain production milestone, it keeps the record-setting car for its own selection. But now BMW. At least not this time.

After the 10-millionth 5-Series rolled off the production line at the Dingolfing plant in Bavaria, BMW put it up for auction in South Korea, where it fetched an impressive 75 million won.

That may sound like a lot of money, and for most people it most certainly is. But at current conversion rates, it works out to about 60,000 euros, or roughly $65k. By comparison, the 520d on which this special Dingolfing Edition is based, starts at under 38,000 euros back in Germany (before tax, or 45k tax-in). In Korea, the 520d carries a list price of 66.3 million won, so the (pictured but unidentified) buyer paid a net premium of about 8.7 million won (or approximately $7,600) for the privilege of taking home the landmark special.

In return, he’ll be treated to a tour for two of BMW Welt, the BMW Museum and the Dingolfing plant in Germany (valued at 10 million won, or 8k euros), along with a special delivery ceremony at the BMW Driving Center in Incheon, South Korea, and an extended service plan for eight years. So in the end, it looks like the winning bidder got a pretty good deal.

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