Audi Continues To Tease The A8, Says It Shows Their New Design Language

The Audi A8 teaser campaign continues as the company has released a new promotional video that highlights the car’s exterior design.

While the clip only provides a few glimpses of the luxury sedan, we can see the model will have a bold front fascia with a Prologue-inspired grille. The car has also been equipped with slender headlights and chrome trim around the air intakes.

As the video progresses, it reveals the car will have metallic window surrounds and a sharp character line below the greenhouse. Later on, we are treated to a better look at the car’s distinctive LED taillights which have a chrome strip running between them.

The video doesn’t show much we haven’t already seen but Audi confirmed the “new A8 will show the future design language of the four-ring” brand. This isn’t too surprising as spy photographers have already snapped photos of the next-generation A6 and S6. Both models will follow in the footsteps of the A8 and adopt a wider and more prominent grille.

The new A8 will be unveiled on July 11th and the model will come standard with a 48-volt mild hybrid system. Other highlights include an active suspension, an autonomous parking system, and optional rear relaxation seat with a foot massager.


  • Adi


  • JA

    And the new design language is – boring? Same as the old one.

  • joey

    A new design language? Knowing Audi, that’s tricky. I hope it at least has a nice window line.

  • enthusia

    apparently “new design” just means a bigger grill

  • Ray

    The slow evolution continues.

  • Ermal Morina

    Can’t see any new design language at all,I must be blind

  • javier

    so stupid, all audis look the same as they did 15 years ago and there have been few new models

  • Lottaquokka

    Cant believe you suckers fall for Audi’s BS every new model release. The havent designed anything new in 20 years but if they crap on about new headlights long enough people think they have reinvented the wheel. I think in magical terms its called smoke and mirrors. Just buy a VW and stop pretending you are special.You’re not…

  • OdysseyTag

    Not sure why they’re still showing teasers, just saw the whole thing in Spiderman Homecoming today.

  • Elmediterraneo

    Predict A8 line-up (8 speed Tiptronic and quattro transmission on all models)
    A8 3.0 TDI : V6 3.0 Turbo Diesel 286 PS (Audi Q5 3.0 TDI)
    A8 3.0 TFSI : V6 3.0 Turbo Petrol 330 PS (standard Porsche Panamera)
    A8 4.0 TDI : V8 4.0 Twin Turbo Diesel 435 PS (Audi SQ7)
    A8 4.0 TFSI : V8 4.0 Twin Turbo Petrol 476 PS (Downgraded version of Porsche’s new V8)
    A8 L W12 : W12 6.0 Twin Turbo Petrol 608 PS (Bentley Bentayga)
    S8 : V8 4.0 Twin Turbo Petrol 650 PS (Lamborghini Urus)

    • Mynameis Taylor

      No. It’s the other way around

    • Matthijs

      Thats a joke right..? Hyundai’s grill is obviously based on Audi’s grill

  • Jonathan Garcia

    “Forget the usual”

  • MarketAndChurch

    Looks pretty good.

    • MarketAndChurch

      or… I mean… it looks good enough.

  • Matthijs

    A wider grill and deeper VW/Seat/Skoda lines doesn’t make it a new design language. Just a mild evolution of the current one..

  • getoffme

    Just call it the new Passat.

  • c3vzn

    No Prologue concept but I’m thinking it’ll look pretty good as a whole package.

  • DMJ

    They are showing the A8 slowly because there is nothing new to see, just more tech.

  • accolade

    Their new design language was previewed in the A9 Prologue and it showed up in patches on the new A4 (front grille), A5 (front grille, side profile line), A3 facelift (grille). So now the A6, A7, and A8 should have the lights of the prologue, but from the teasers shown it looks like Audi could not get those fancy taillights from the Prologue and have put regular LEDs taillights that look similar to the new CC.

    The outgoing A8/S8 was the best looking design Audi had. They should just polished that. Don’t start mounting all your wing mirrors on the doors, that looked unique for the TT, A7, and A3, but now every Audi is coming out like that which kills the uniqueness.
    They should have adopted BMW 7-series, and Lincoln Continental approach for the wing mirrors on the A6 and A8.

  • Auf Wiedersehen

    “Says It Shows Their New Design Language”


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