Ford To Fight Lynk & Co Trademark Over Fears It Will Be Confused With Lincoln

The battle between Ford and Geely appears to be heating up as the Blue Oval is ready to challenge the latter company’s trademark application for the Lynk & Co moniker.

According to Automotive News, Ford feels the Lynk & Co name closely resembles its own Lincoln brand. As a spokesperson told the publication, “The Lincoln brand has a rich 100-year history and we intend to protect its reputation.” The spokesperson added “We are taking legal actions to prevent them from using their infringing mark. Their name, as it stands, will confuse customers.”

The U.S. Patent and Trademark Office recently granted Ford an extension to oppose the Lynk & Co trademark and the company has until November 15th to file its case.

A search of the Patent and Trademark Office reveals the Geely Holding Group has filed three different applications for the Lynk & Co name with the first being submitted on November 25th, 2016. While that seems like a long time ago, the application wasn’t published for opposition until July 18th of this year.

It remains unclear if the two sides are already talking but a Lynk & Co spokesperson didn’t immediately respond to questions asked by the publication.

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  • Six_Tymes

    whats there to be confused about? Lynk & CoN, they make Lincoln brand cars anyway dont they?

    • Bo Hanan

      If you’re the average consumer, (and they’re a dime for 3 dozen) that totally looks like Lincoln on the steering wheel.

      • donald seymour


  • pxsupply

    Stupid. Lynk & Co sounds nothing like Lincoln and is spelled completely different.
    Is Ford now just grumpy because they sold Volvo for “cheap” and now see how well the Swedes are doing under Geely ownership?

    • MarketAndChurch

      Lynk & Co sounds like Lincolnco. And Lincoln’s name is the Lincoln Motor Company, so having an abbreviation of Company in your name, in addition to sounding very similar might have been what pulled the trigger on the lawsuit.

      • Six Thousand Times

        They actually do sound really similar.

  • haudit

    Are they worried that a car that isn’t a confused, cheaply engineered, cynical rebadge of a considerably better value Ford product will sully Lincoln’s reputation?

  • TrevP

    Stupid petty lawsuit.

    • Mill0048

      Probably a weak attempt to tie up their money in lawsuits or branding changes (if successful) and reduce their competitiveness.

  • Craig

    I fully support Lincoln on this.

    • Six Thousand Times

      Yeah, another Chinese rip-off.

    • alexxx

      Of course… American 🙂

      • Craig

        I’m Canadian, eh!

  • Tinky-Winky

    I never noticed the resemblance until now. But I hope Ford wins this laywsuit as Link & Co is a stupid name anyway.

  • aggelos

    I think that is a great opportunity for Geely to change that silly & stupid name for this hopeful brand. So i am totaly supporting Ford on this.


    there you go, ford are yet over sensitive to the trademark

  • Nihar

    Why didn’t they just call themselves “Lynk” ?

    • I’m pretty sure everybody would end up abbreviating it to Lynk anyway, like how people say Volkswagen as VW or V-Dub.

  • Braddo

    What a complete waste of time and money.

  • This sounds completely unreasonable. I understand Ford’s argument but it seems like they’re pulling at straws to make a relevant case. It’s not as if they’re spelt almost identical either or share anything else for that matter. It’s literally just the way they sound.

    It must be a British thing but the only resemblance I hear is “Linc”. It doesn’t end the same or share the same syllables. I feel like if this was an actual case of infringement, people other than Ford would have reported this ages ago.

  • donald seymour

    I would normally consider this to be stupid, but considering as Bo Hanan so eloquently put it, the mass would probably be most likely ignorant to the fact that they are entirely two different companies. I can see someone now saying, “yeah I got that new Lincoln.” AND real deal they would be honest and straight up about what they said.

  • Subi-Rubicon1

    What I would like to know is how the name is read? Is it Lynk and Co? Or is it Lynk and Company? Either way, as a few of you have mentioned already, it will be simply referred to as Lynk. Ain’t nobody got time for Lynk and Co. Its too long! LOL

  • BrucieBruce

    Lynk&Co really could be Lynk&Con … as in Chinese Con. What rip off artists. Imitation i$ the Highe$t Form of Flattery for the Chinese.

  • KareKakk

    Somebody got inspired by the chinese Roewe trade name on old Rover models, but at least the pronounciation of those two are reasonably equal in english.

  • PB

    I think Ford are over-estimating Lincoln’s importance in the global market.

    • brn

      That’s irrelevant. If they don’t defend their trademark, they could lose it.

    • Karl

      Pea brain comment of the Year!

  • alexxx

    this is number one bullxxit

  • One of the factors that the Trademarks Office and the courts look at to determine if two brands are confusingly similar is customer sophistication. A customer about to purchase a $2 product is more likely to confuse two somewhat similar brands compared to a consumer about to buy a car. In cases like this, the outcome would primarily depend on extraneous evidence, that is whether Ford would be able to prove that Lynk & Co is trying to imitate Lincoln cars or their parts, advertising or otherwise create an impression that Lynk & Co cars are somehow related to Lincolns.

    Andrei Mincov
    Founder and CEO of Trademark Factory® /, the only firm in the world that offers trademarking services with a predictable, guaranteed result, for a predictable, guaranteed budget. We can help you register your trademarks with a free comprehensive trademark search, for a single all-inclusive flat fee, with a 100% money-back guarantee.