New Rolls-Royce Phantom Makes A Stop At A London Dealership

The Rolls-Royce Phantom has made its showroom debut in London, following its unveiling at a special event last month.

Dressed in eye-catching purple paint, the model has a commanding presence thanks in part to its taller grille and laserlight headlights with integrated daytime running lights.

The ‘purple people eater’ theme continues in the cabin as this particular model has white leather upholstery with contrasting purple accents on the dashboard, steering wheel, and floor mats. Putting that aside, the latest pictures give us a better look at the Phantom’s luxurious interior which is decked out in piano wood trim and glistening chrome accents.

A closer inspection reveals an evolutionary three-spoke steering wheel which resides in front of the car’s new digital instrument cluster.

Rolls-Royces are mostly about the rear seat and this car doesn’t disappoint as it has two individual power seats which are separated by an elegant center console. The model also appears to be equipped with the new rear seat entertainment system which is hidden behind wood trim and can be electrically deployed at the push of a button.

Should your chauffeur take a holiday, you’ll be happy to know the Phantom comes equipped with a new twin-turbo 6.75-liter V12 engine that produces 563 hp (420 kW) and 663 lb-ft (900 Nm) of torque. It is paired to a high-tech eight-speed automatic transmission which uses GPS technology to ensure its always in the right gear.

Photo Gallery

  • Six_Tymes

    Stately, to be sure

  • YUDHA BAGASKARA

    cannot wait for worldwide release

  • Xandao

    meh

    • Bo Hanan

      The car you’d sell if you won to get what you really want.

  • Mike Gonzalez

    i wonder what kind of tacky-ass person would buy a purple Phantom with purple interior… looks like a cheap motel

  • donald seymour

    After visually digesting the design, I can now appreciate the sublime elegance.

    • Matt

      Happens a lot with new cars. First official images get released, followed by comment after comment on how ‘ugly’ it is – then once the car hits the streets people start to appreciate the design and it becomes known as a ‘good-looking’ model.

  • Rob

    Prince would have loved this car!

  • Rob

    Prince would have loved this car! Would have been a perfect car for him if a one off!

  • I sure it’s better than the previous one… but those headlamps… ouch

    • Kash

      Hey, they’re better than the ones on the 07-11 Phantom Drophead.

  • THAT’S A LOT OF PURPLE.
    LOOK FORWARD TO SEEING THIS IN PERSON.

  • SteersUright

    I suppose if I were a drug dealer…

  • Blade t

    Don’t care for the purple and white interior ….

  • Romanovich

    I still don’t understand, a wealthy people don’t want to birthing the clean air? Is it compulsory install on the vehicle huge 6.75-liter V12 engine in 2017? Every day I more strongly believe a people so stupid. ( My personal opinion)

  • EyalN

    Which showroom in London?

  • Afi Keita James

    Classic and beauty.

  • psiqtas

    This classic becomes more and more ugly (and I don’t mean its paint combo)…would take an classic RR over this everyday!

  • Enter Ranting

    As tacky as it gets. The purple bathmats are from Puff Daddy’s bathroom.

  • Jim Ragland

    I wonder who thought this pimp daddy color was classy?