Chery Launches New Exeed Brand For Europe, First Model Called The TX

China’s Chery Automobile announced the creation of a new brand aimed at the European market named Exeed, with the inaugural model of the series being the TX SUV.

The new Exeed TX debuted in pre-production form at the Frankfurt Motor Show and will become the first Chery model to be offered for sale in Europe.

“In just a few years we intend to start selling a family of vehicles in European markets across multiple segments, with power supplied by a range of electrified powertrains,” said Chery CEO Dr. Anning Chen.

“All Chery vehicles that are intended to be sold in Europe will feature class-leading connectivity, be fun to drive, offer flexible and spacious interiors and will provide comprehensive personalisation, all of which are aligned with our high standards of product quality and aftersales support,” Dr. Anning Chen adds.

The Exeed TX rides on an all-new platform, specifically developed for the new model line and designed to host electrified powertrains. That means hybrid, plug-in hybrid and all-electric. The first one to hit the market according to Chery will be the plug-in hybrid variant, which is powered by a combination of a 147hp 1.5-liter petrol unit with a 114hp electric motor. The Exeed TX PHEV will come with all-wheel drive and a seven-speed automatic transmission.

Chery claims that their upcoming compact SUV will be capable of a 0-62mph (100km/h) in six seconds and of a 124mph (200km/h) top speed. The new Exeed TX will also be capable of travelling as far as 70km (43 miles) in pure electric mode and at speeds up to 120km/h (75mph). Charging the battery to 80 percent through a fast charger will take 30 minutes while a full charge from a household 220V supply can be completed in four hours.

In order to convince the market of its serious intentions, Chery has partnered with some of the best suppliers on the market and has launched a “brutally rigorous international development programme” for the upcoming Exeed TX.

“Europe is one of the most mature automotive marketplaces in the world, and is home to the most demanding and sophisticated customers,” said Ray Briezinski, Executive VP of Product Development at Chery. “We are leaving nothing to chance to ensure our new model line is engineered to meet and even exceed expectations.”

For example, the all-wheel drive system has been co-engineered with Dana and BorgWarner, the manual and dual-clutch transmissions come from Getrag, Bosch is supplying the 10-inch infotainment system and the 7-inch cluster display and more.


  • Kash

    I see some Sorento in the front 3/4 shot, the rear has some Sportage styling, and overall this thing actually looks really good! Holy crap!

  • Comp1

    This actually looks pretty good considering what is currently out there. The interior is a tad minimalistic, but that’s not necessarily a bad thing. The Chinese have come a long way in design.

    • Knotmyrealname

      Please see my reply to Carmelo…

  • Carmelo Van Cabboi

    I really likemit. clean design out, and solid apperiance inside.
    Chinese automakers in the last few years made a very huge leap in therms of quality and food taste

    • Knotmyrealname

      You actually think this was designed by any Chinese?

      • atomiccow

        That’s what all the Chinese automaker skeptics fail to see. The auto market is global and the people that work in the auto industry are global. It has nothing to do with history and provenance. Who has the money has the the ability to hire the people to make their company competitive. Right now, the Chinese have the money. There’s nothing that will prevent Chinese automakers from undergoing the same transformation as the Japanese did in the 60s and the Koreans did in the 90s.

        • Jp

          Thank you for your comment. I’m tired of reading comments stating that Chinese people are morons who don’t understand design or that they make crappy cars. Guys we are not in 2005 anymore. People need to realize that it’s been a few years now that Chinese car makers have started to make interesting cars, that they are by far the number 1 car market in the world, and that they will keep going in this direction more than any other market in the near future.

          • Knotmyrealname

            I never said the Chinese are morons or build crappy cars.
            Yes, it’s not 2005 anymore but the latter part of 2017.
            But you know what? The Chinese automakers are still actively seeking westerners to come help them develop their cars. That is fact.
            I applaud your optimism though.

  • TrevP

    Looks good! Reminds me of a Kia, but a really nice Kia, lol

  • fabri99

    Looks fine, there’s just a bit of design cues stolen here and there.

  • RDS Alphard

    Very good looking!

  • ediotsavant

    They should have named the brand “Copied”.

  • Rich Money

    Shockingly well done. Quite attractive. Makes you wonder what GM is doing in its studios that they’re getting out-classed by Chery. Yikes.

  • Dennis Scipio

    That grill reminds me of Mitsubishi’s Dynamic Shield design.

    • Brabusbus

      Also the spindle grill from Lexus.

  • sidewaysspin

    Not bad.

  • Brabusbus

    The design is very big step ahead from the previous model.

  • This things really good, sign me up.

  • Six Thousand Times

    Steals a little from everybody – looks anonymous in the process.

  • no25

    That air vent design on the dash is horrendous


  • klowik

    Thought it’s a European car if you don’t tell me it’s a Chinese brand, its styling is better than Hyundai/Kia.

  • Ameer Hassan Tajaldeen

    for a second there i thought this was the new redesigned hyundai Santa fe , i dont know why – it just seemed like an evolution from the ongoing generation

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