In an attempt to keep it competitive in a market dominated the crossovers and SUVs, Ford has realigned its Mondeo lineup in the United Kingdom.
Previously counting 7 models, the D-segment car has now been simplified to just 5, and prices commence at £19,445 ($26,401) for the new Zetec Edition, which has become the entry-level grade.
Standard equipment includes autonomous braking that mitigates or avoids collisions at speeds under 31mph (50km/h), front and rear parking sensors, cruise control with speed limiter, DAB radio, and navigation.
Joining the family is the Mondeo ST-Line series, which its special exterior styling, lowered sports suspension, 19-inch alloy wheels, privacy rear glass, Ford Power start button, and darkened headliner. Pricing for this version starts from £22,945 ($31,153).
Customers can also go for the new Titanium Edition, with its hybrid petrol engine that emits just 92 g/km of CO2, among other powertrains. This flavor also has leather heated seats, with 10-way power adjustment at the front.
Another novelty for the Mondeo is the addition of the Vignale Nero Pack. Introduced earlier this year, it comprises of darkened fog lamp bezels, lower grille, and side strips, and 19-inch alloy rims. These features are standard on the Mondeo Vignale specification.
Depending on the selected variant, buyers will save up to £3,000 ($4,073) on the Vignale, £2,500 ($3,394) on the Zetec and ST-Line Editions, and £2,000 ($2,715) on the Titanium Edition.
“We know Mondeo customers want their cars to stand out. This has propelled Mondeo drivers from core series to distinctly sporty and luxury-looking models. Making this easier and more affordable takes Mondeo into 2018 in style”, commented Ford of Britain’s fleet director, Owen Gregory.