Holden’s Keeping The Equinox Under Wraps (For Some Reason)

With General Motors shutting down its manufacturing operations in Australia, the Holden brand has been consigned to simply importing and re-badging existing GM products from other markets.

Sounds simple enough, right? There’d certainly be no need, to say the least, to disguise those existing vehicles before unleashing them on the roads Down Under… right?

Holden begs to differ. It’s working on bringing the new Chevy Equinox to the Australian market, and is running them around town wearing camouflage wraps. But not just any old camouflage.

Instead GM’s Aussie brand has brought in local entertainer Natalie Bassingthwaighte (and her fashion label Chi Khi) to design a special wrap just for the Equinox, and is encouraging fans to snap photos of the vehicles running around Melbourne and upload them to social media. Just what the point is, we’re not sure, but we can hardly blame the automaker for trying to drum up some excitement for the new SUV’s arrival.

Holden notes that SUVs outsold passenger cars for the first time in Australia over the first six months of this year. Once the Equinox joins the portfolio, the (GMC) Acadia will follow suit in 2018.

Photo Gallery

  • RS6 Performance Wagon Lover

    The camouflage may as well be using the letters “BUY A FORD ESCAPE,” in that order.

  • Kash

    It’s not a camo wrap. The pattern is identical to Chi Khi’s Spliced print used on a lot of their clothing so they’re using it to really show the connection between the 2 companies.

    • Benjamin B.

      People unfamiliar with the brand won’t know the difference.

  • YUDHA BAGASKARA

    and now holden is an australian buick

    • Benjamin B.

      Buick gets Opels. Holden has it far worse. It gets Chevys and Daewoos.

  • dilligaf

    Nothing exciting about a car company that no longer makes cars.

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