Toyota, Mazda and Denso To Build EVs From A Joint Venture

Toyota, Mazda and Denso have agreed to establish a new company as a joint development center for electric vehicles.

The new company will be called EV C.A. Spirit and will be based in Japan, employing engineers from all partners. Toyota will hold the 90 percent of the new venture, with Mazda and Denso each having from 5 percent.

The goal of the new venture is to develop basic structural EV technologies in order to cover a wide variety of vehicle types. These technologies will be used in future all-electric models from Toyota and Mazda and include passenger cars, SUVs and light trucks.

All new EVs from Toyota and Mazda will be based on the former’s TNGA modular platform, with Denso providing its expertise in electronics and Mazda bringing their efficient product planning to the table.

The participating companies also say that their new joint venture remains open for other manufacturers and suppliers to join in.

Note: Toyota Prius PHEV pictured


  • Obsequious Lickspittle

    If only they’d build a looker. I might even consider buying one.

    • DuDE

      Maybe Mazda will handle the design bits.

  • KidRed

    Man that’s an ugly front end. Whoa.

    • fabri99

      …And wait until you see the rear end!

  • Endera A

    I guess toyota will use the Skyactiv-X engine from Mazda in their Hybrid models.

  • Knotmyrealname

    So they’ve woken up and smelled the coffee and now are so desperate to catch up to the ‘T’ word that they amazingly feel the need to co-join. Desperate times call for desperate measures, eh? Who would’ve thunk it.

  • PhilMcGraw

    If Toyota and Mazda were able to combine Toyota’s hybrid technology, 10-speed auto, and reliability with Mazda’s design, Skyactive engine tech, and sportiness you would have a car that I think would be a knock out.

    If they released a car like that, they would be hard pressed to have any competition besides the infotainment system (which both Mazda and Toyota lack in).

  • smartacus

    What they should have done is
    bring over an S-FR based on a Miata.

    Or even a Mazda styled convertible based on
    Toyota’s Daihatsu Copen to go after the
    MINI Cooper Convertible

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