Porsche Launches The Netflix Of Sports Cars, $2K A Month Gets You Access To 8 Models

Porsche has launched a new subscription service in the United States.

Dubbed Porsche Passport, the monthly subscription service allows users to receive on-demand access to up to 22 different Porsche vehicles via an app.

Two different memberships will be available including an entry-level Launch subscription which allows users to select between eight different models including the Cayenne, 718 Boxster, 718 Cayman S, and Macan S. The service costs $2,000 a month but it includes “white-glove vehicle delivery,” insurance, maintenance, and detailing as well as taxes and registration fees.

For an additional $1,000 users can upgrade to the Accelerate subscription which offers the full 22 vehicle lineup. Besides the models mentioned above, the Accelerate package includes the 911 Carrera S, Panamera 4S, Cayenne S E-Hybrid, and Macan GTS.

Besides the monthly costs, users will have to fork out $500 for a one-time activation fee. Membership will also be conditional based on a background and credit check.

According to Porsche Cars North America CEO Klaus Zellmer, “Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy.”

A pilot program will kick off in Atlanta, Georgia in November and the company could expand the service to other locations if it proves successful.

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  • Denzel

    Volvo just announced one with the xc40
    And now Porsche. 2000 plus the 500 one time fee is pretty cheap.

  • Blade t

    So for 2 grand a month ,you can’t drive a 911….👎

    • John

      you are paying for the service. totally worth $2k a month for people that want to drive a Porsche but can’t afford one.
      I will go back to my $800 a month BMW =( /sarcasm

      • TheBelltower

        If you can afford $2k/month, you can afford to buy or lease any number of well optioned 911s. This isn’t about “affording” a Porsche. It’s about paying a premium to have a fleet of cars to play with.

      • Blade t

        I guess if you want to pay 2k to drive a 718 , you can lease a new 911 for 1200….

    • Balcis

      for 3 you can.

      • Blade t

        Yes I read that ,but for 1200 you can lease a new 911..3k is steep….

  • SteersUright

    Love the idea, but $3k/mo is steep to get into a 911. You can already buy one for less.

    • Denzel

      its not just for the 911 its the full line up

  • Vassilis

    This is actually pretty great!

  • nastinupe

    So we have to pay $3000 a month for access to any car in their line up… if it’s available. I’m sure that we will be restricted to a bunch of white and black with basic black interior 911’s and Cayennes. For $3000 a month I could buy a used 911 and a used Cayenne and still have money to spare. And Then be able to sale them for at least $25,000 each when I’m ready to buy something else.

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