Is The Ford F-250 Platinum Really Worth $77,000?

The Cadillac Escalade EXT and Lincoln Mark LT have all fallen by the wayside but that doesn’t mean the luxury pickup market has gone the same route. Instead, automakers are constantly introducing new range-topping models which regularly surpass the $50,000 mark.

While the GMC Sierra Denali is one of the better known luxury pickups, it’s far from the only one as Ford and Ram offer Limited variants which are about as plush as they are rugged.

The Ford F-250 eschews the Limited trim but it’s available as in Platinum guise for an eye-watering $62,310. Of course, the truck can still be equipped with an assortment of options and the one Doug DeMuro recently checked out stickered for $77,000.

That’s nearly $6,000 more than the Mercedes-AMG E43 but the truck obviously has some advantages as the model offers an impressive payload and towing capacity as well as a huge bed which can haul plenty of cargo. The model also comes equipped with some legitimate luxury features including a panoramic sunroof and heated and ventilated front seats with a massage function.

Of course, driving a full-size pickup isn’t like taking a spin in a Honda Accord as the F-250 has a massive turning radius. However, it’s not all bad as the truck is quiet and offers a smooth ride as well as decent acceleration.


  • TrevP

    He clearly states that truck is a Ford F-150. Yes F ONE fifty. If you are going to be a auto journalist, at least get the vehicle correct. smh

    • C172fccc

      He knows. He corrected himself in the Youtube comments.

      • TrevP

        Alright, I guess that’s fair.

  • pcurve

    Sure seems to be to some people, so why not. To me? If I couldn’t resell it, I wouldn’t even want it for $7000.

    • brn

      Really? I’ve no desire for a full size truck, but I’d take this one for $7000.

      • pcurve

        It’s more function of me living in semi dense area with expensive insurance. TBH, I wouldn’t even want it for free, because I have no space for it, and it’s not worth the running cost.

  • Bash

    Fantastic truck.

  • MarketAndChurch

    At 77k, it’s a better bargain than most vehicles selling at that pricepoint. You’re actually getting your money’s worth with this vehicle and that can’t be said for every car with a pricepoint north of 70,000 dollars.


  • ChrisInIL

    To answer the headline……no.

    I paid half that for my Ram 1500, and it does everything important just as well. It even has a couple nice features that I surprised me. Heated steering wheel? Oh heck yeah.

  • Kev

    Has this guy ever seen a modern day pickup?
    He’s surprised by things that have been a part of trucks for decades now.

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