Acura RDX Prototype Brings New Design Language To Detroit

Acura is bringing a new pre-production concept to the Detroit Auto Show, and has released this teaser video to give us an idea of what to expect.

Called the RDX Prototype, the concept is slated to preview the forthcoming third generation of the luxury crossover. And with it, Honda’s luxury division is ushering in a new design language.

Not an entirely new one, mind you: dubbed “Precision Crafted Performance,” it’s a styling direction we’ve seen on the Precision Concept and Precision Cockpit. Only this time it’s being implemented on a production model.

Whatever it’s called, it’s set to proliferate across all future Acuras once the new RDX is out. And the Prototype (in typical Honda style) will likely emerge as pretty close to what the production version will look like.

Look for Acura to unveil the RDX Prototype in full on January 15 at the Cobo Center in downtown Detroit.


  • Six_Tymes

    snooze… if its not production, not interested.

  • MarketAndChurch

    Looks really good for an Acura.

    • WTF

      So did the TLX concept…..than a boring sedan emerged in typical Acura fashion

      • john1168

        That TLX concept/production car really pissed me off.

        • Bananarama

          They literally only changed the paint color and bumpers.

          • john1168

            I’ve complained in the past that everything above the bumpers looked good on the production car but that everything below the bumpers looked neutered and too plain looking. And not having exhaust finishers was a mistake too.

  • The rear looks like an overstyled interpretation of the previous gen Mazda CX-5.

    • Honda NSX-R

      I’m seeing a little bit of Evoque in the taillights

  • Infinite1

    The TLX and RLX looked good until the face lift, that superman grille with the new headlights aren’t working for me, that sedan concept looks decent though

  • Tumbi Mtika

    Nice Mazda.

    I really hope this one is good.

  • CarbonPhiber

    Isn’t that the same tagline they used back in the early 90’s?

    • Honda NSX-R

      Yup, they brought it back.

  • DM

    Is it me or does it look RWD? Proportions seem to be ok for an Acura… We’ll se though.

  • Honda NSX-R

    Hopefully it has SH-AWD


  • Jweisberg

    Acura just needs to hang it up. They just don’t know how to design a luxury car. Bland rental car interior and boring exterior design. Even Hyundai beats Acura in design.

    • SteersUright

      Hyundai Genesis interior is nicer than any Acura, so I concur.

  • Day_Trader

    Idiots killed ZDX while Merc and Bimer selling that type like pancakes.

    • HaltestelleLuitpolthafen

      Idiots killed it?

      It was one of the top 10 worst selling models in the US when it was in production. They weren’t stupid to kill it off, it wasn’t making any money.

      • SteersUright

        They were stupid to kill it. The model clearly needed help to make it truly competitive with the Germans, who have since showed it to be an extremely profitable segment. The problem was, the ZDX was an excellent Honda, and no true competitor to the Germans. It lacked RWD, solid engine options with any real power, poor packaging (tight rear), etc. etc. It simply needed a re-think and something to stand up to the AMG Sport and M-sport variants as well.

  • songoku64

    Wonder if it’ll get the 2.0 turbo

    • Harry_Wild

      I hoping for a twin turbo V6!

  • john1168

    Is that a sedan I see at the 10 sec mark???

    • no25

      i mean as it is mentioned in the article, it’s the sedan concept that originally showed acura’s new – and still ugly – design language.

  • Harry_Wild

    Looks like a GMC Terrain to me especially the rear quarter panel window design. No sure if I like more angled shaped crossovers. Nissan Murano shrunk?

  • Prefiero Elanonimato

    cool interior

  • SteersUright

    Acura has long needed RWD architecture! They can have FWD models too, surely. But they will never be taken seriously in the Luxury market without producing C-class/3-series, E-class, S-class rivals. Audi is the only one that seems to do well with Luxury AWD, but they more than make up for it in a myriad of ways where Acura falls on its face (design, fascinating interiors, great engines, rear-biased AWD, torque vectoring, high performance variants, etc).

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