Former Toyota President Tatsuro Toyoda Passes Away

Former Toyota President Tatsuro Toyoda has passed away at the age of 88, the automaker said in a statement this past Saturday. The late executive was paramount in overseeing Toyota’s global expansion, and more specifically, in the United States.

Toyoda was president from 1992 to 1995 after health issues pushed him out of the top role. However, before he took control of the entire company, he was president of the New United Motor Manufacturing Inc, or NUMMI, in California.

The plant, a joint-venture with General Motors, helped usher in Toyota’s efficient manufacturing processes and showed the system worked outside of Japan. Toyoda’s leadership and the NUMMI plant opened up opportunities for future U.S. investments. Today, the Japanese automaker operates 10 manufacturing facilities in the U.S. Arguably, it’s this role that cemented Toyoda’s legacy.

His departure in 1995 ushered in Hiroshi Okuda to take control of the automaker. Okuda was the first president outside of the Toyoda family since 1967. In 2009, Akio Toyoda, Tatsuro’s nephew, became president, which brought the family back in control of the automaker.

Toyoda held various positions after his tenure as president, including an advisory role and vice chairman. Toyota’s statement said the former executive passed away on December 30, 2017, after a battle with pneumonia. A private funeral was held for family, but Toyota plans for a farewell gathering at a future date.

  • Six_Tymes

    he led a prosperous life, and did an amazing job. Toyoda’s legacy lives on. 敬意をもって

  • Honda NSX-R

    May his soul rest in peace.

  • JR Glide

    Toyoda = Dead.

  • Tumbi Mtika

    Rest in peace, sir.

    You will not be forgotten. Arigato.

  • Infinite1

    Arigato Tatsuro Toyoda and rest in peace

Mercedes Could Create GLG SUV To Rival Range Rover Sport

It could be based on the upcoming GLE, and even if it gets the green light it’s still four years away.

Audi RS5 Understeers Onto Its Side And It’s All The Driver’s Fault

The only way this crash could have been even more embarrassing was if the RS5 had just left a car meet.

G-Power Pumps More Muscle Into Mercedes-AMG C63 S

This C63 has 600PS to play with, but the tuner can add as much as 800PS, for the right price.

Self-Driving Cars Are Engaged In A Fight Against Wireless Interference

Electromagnetic interference is something that dates back to the early days of radio.

2019 Mercedes A-Class Sedan Has The Lowest Drag Of Any Production Vehicle

New Sedan version of the Mercedes A-Class offers the most slippery shape among today’s production cars.

Ford Transit Facelifted Spied, Could Be Offered With All-Wheel Drive

The updated Transit was being tested alongside a VW Crafter 4MOTION.

Here’s The New BMW X4 M In All Of Its Glory

Watch out, Mercedes-AMG GLC 63 Coupe, the X4 M is coming soon.

SEAT Tarraco Flagship SUV Teased, Debuts On September 18

The new Spanish SUV will offer up to seven seats and go against the likes of the Nissan X-Trail and Skoda Kodiaq.

VW’s Installing Electric Vehicle Chargers For All Across Canada

Electrify Canada will install universal charging stations in the country’s four most populous provinces

Miss Your Chance At A Demon? There’s A Factory-Fresh Pair Up For Auction

The new Redeye may be nearly as good, but if only a Demon will do, check out Mecum Auctions.