Former Toyota President Tatsuro Toyoda Passes Away

Former Toyota President Tatsuro Toyoda has passed away at the age of 88, the automaker said in a statement this past Saturday. The late executive was paramount in overseeing Toyota’s global expansion, and more specifically, in the United States.

Toyoda was president from 1992 to 1995 after health issues pushed him out of the top role. However, before he took control of the entire company, he was president of the New United Motor Manufacturing Inc, or NUMMI, in California.

The plant, a joint-venture with General Motors, helped usher in Toyota’s efficient manufacturing processes and showed the system worked outside of Japan. Toyoda’s leadership and the NUMMI plant opened up opportunities for future U.S. investments. Today, the Japanese automaker operates 10 manufacturing facilities in the U.S. Arguably, it’s this role that cemented Toyoda’s legacy.

His departure in 1995 ushered in Hiroshi Okuda to take control of the automaker. Okuda was the first president outside of the Toyoda family since 1967. In 2009, Akio Toyoda, Tatsuro’s nephew, became president, which brought the family back in control of the automaker.

Toyoda held various positions after his tenure as president, including an advisory role and vice chairman. Toyota’s statement said the former executive passed away on December 30, 2017, after a battle with pneumonia. A private funeral was held for family, but Toyota plans for a farewell gathering at a future date.

  • Six_Tymes

    he led a prosperous life, and did an amazing job. Toyoda’s legacy lives on. 敬意をもって

  • Honda NSX-R

    May his soul rest in peace.

  • JR Glide

    Toyoda = Dead.

  • Tumbi Mtika

    Rest in peace, sir.

    You will not be forgotten. Arigato.

  • Infinite1

    Arigato Tatsuro Toyoda and rest in peace

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