Mercedes Tries To Sweet Talk Us Into Loving The 2018 S-Class

Since unveiling the updated 2018 S-Class during last year’s Shanghai Auto Show, Mercedes hasn’t shied away from using as many superlatives as possible to describe it.

Even though the exterior didn’t undergo any major changes, the 2018 S-Class does feature a more aggressive front bumper, new headlights, a new radiator grille and darkened taillights with new LEDs at the rear.

Inside, it has a sportier, flat-bottom steering wheel (with touch-sensitive controls), an updated sound system, wireless charging, updated displays, plus the industry-first ENERGIZING Comfort feature, tailored to create a bespoke environment.

Another major selling point is made up of various semi-autonomous functions, such as Remote Parking Assist, Active Proximity Assist, Steer Assist, Lane Change Assist and Emergency Stop Assist.

When it comes to driving the S-Class, The 612 PS 4.0-liter biturbo V8 powering the S63 4MATIC+ should thrill just about anybody. In a straight line, it will take you from 0 to 100 km/h (62 mph) in just 3.5 seconds, or 0-60 in 3.4 sec.

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  • Shahul Usman

    The new S63 is way better than last years…new all wheel drive system, the engine and the steering wheel is a huge upgrade

  • Autoexperte

    what is better the S-class or the new Lexus LS? it´s a difficult decision

    • europeon

      A difficult question with an obvious answer: the 7-series! /s

      • PK

        fuck bmw! the g11 7 series is a failure! i miss the e38! now that was the 7 series!

        • Ary Wisesa

          Agree with you. The E38 7 Series is the most beautiful BMW sedan ever.

    • BlackPegasus

      I think it’s a matter of personal taste. The latest Lexus LS has an unapologetically Japanese design. The S-class is well……. an S-class.

    • lagunas3ca

      The one that has dual high-res 12.3″ displays, among countless other features.

    • Christian Wimmer

      I remember reading an article on why Lexus sales in Europe are not impressive. It basically stated that in this segment brand loyalty is very important.

      We know that Audi, BMW and Mercedes have very loyal customers in Europe. In fact here a luxury car is also about the brand and its heritage and what it stands for. Audi, BMW and Mercedes have museums showcasing their glorious and impressive history and heritage.

      Lexus has none of that.

      I believe in the US luxury seems to be more about value for money, which is why Lexus, Genesis etc. pop up out of nowhere and sell cars. Someone correct me if I am wrong.

    • Ary Wisesa

      I don’t believe in so-called “image, heritage or history”, let alone brand snobbism. I’m an auditor, so usually I judge something almost always based on data and facts. Brand image alone can’t be a decision factor for me. It’s true Mercedes has been around for more than a century, while Lexus is still a new kid on the block. But the fact that Lexus often tops the quality survey, while Mercedes frequently suffers in that regards, definitely says something about its quality. Don’t forget the dealer service level, which I think the best ever in auto industry (and it’s also proven in their results in Customer Satisfaction survey). Older brands doesn’t always mean better in my opinion. Land Rover is older than Land Cruiser, but nobody would dare to say the Land Cruiser is inferior than Land Rover in term of off-road capabilities (and its reliability is proven too, just ask our Australian off-roader enthusiasts).

      Even sporting heritage doesn’t make too much of a big deal for me, since I understand that race cars usually made from far better materials and far better engineered than production version. I buy regular car, not race car. If I need a road legal race car, a Porsche 911 GT3 would be more appropriate than luxury sedan. But I don’t race on the public road, so yeah, it’s not my priority to have fast cars.

      You might want to do test drive and also take some time talking to the real owners who actually own these cars. The owners would have more honest and objective point of views. Don’t rely too much on the journalists or “reviews”. Believe in your first hand experience and if possible, do a little research about the quality study, customer satisfaction index, and overall ownership experience. Visit their dealers, judge by yourself which one is better in treating their customers. My experience with Lexus has taught me that living with a Lexus is the luxury itself. The dealers staff are very polite and friendly, they literally take care of you while your car is under servicing. And don’t forget, the car itself is excellent (as in my case, Lexus GS350 actually beat formidable competitors, http://www.motortrend.com/cars/audi/a6/2012/six-cylinder-midsize-luxury-sedans/ . Even though I don’t usually believe in “reviews”, it only adds a little sweetness to it).

      Forget about opinion from the internet forums (including MY opinion, LOL), because sometimes it usually full with haters and fanatics who have biased opinions. I never hate Mercedes, in fact I collect so many Mercedes diecast models because Mercedes cars are beautiful. Mercedes 300 SL Gullwing is the most beautiful car ever in my opinion. All Mercedes classic roadsters are beautiful. And don’t forget about Mercedes coupes, they are truly gorgeous. (I still want to own a E coupe one day, but it should come as a mere “collectible”, not my main vehicle). I was long into 2nd gen Audi A3 Sportback. My brother has it, but I decided not to follow his footstep, because it’s not reliable enough. And also, for me, gorgeous BMW 6 Series Gran Coupe and (not as gorgeous, LOL) 6 Series GT are definitely in my wish list.

      But, when it comes to real purchase, my judgment is always based on logic, not emotion.

  • lagunas3ca

    Cracked me up seeing the lady use the paddle shifter (4:15).

    • Matt

      Why?

  • Victor Ferreira

    It’s cute that they think they need to. I already love the S Class. I just can’t afford it!

    • Ary Wisesa

      Me neither, at least not for now. LOL… But maybe a CLA (when they have got rid of its technical reliability issue) would be more attainable for me. 🙂

  • roy

    Well they don’t need to sweet talk because it is already a winner

  • Merc product aren’t my thing but S-Class is definite choice for big luxury cars, the tech itself is already a good excuse to get one.

  • Bash

    The thing is, IMO they don’t have to, it’s already the best!

  • Six_Tymes

    trying so hard, a bit over the top? maybe its the voice over work that I don’t like. terrible read, sounds insincere.

  • Carenthusiast

    The King….unbeatable in this segment

    • Ermal Morina

      Absolutely,without a singl doubt

  • Merc1

    Beautiful update on this best car in the class.

    M

  • Harry_Wild

    The lady and the S Class black S63 sedan fit the commercial! I want both! LOL!

  • Ary Wisesa

    I really fall in love with the Maybach version, especially with those old-schooled rims. Unfortunately I can’t afford it. LOL… Nevertheless, the S-Class is a true beauty.

  • Ermal Morina

    Well you don’t need to sweet talk to make us love and appreciate the S class,it is a masterpiece.

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