Mitsubishi Wants To Sell A Pickup Truck In America

Toyota sells pickup trucks in the United States. A lot of them. So does Nissan. Even Honda is in on the action with the new Ridgeline. And Mitsubishi wants a slice of it, too.

“It’s one of the top ones on our list,” Mitsubishi Motors North America’s executive vice president Don Swearingen told Motor1.com. “Now with the alliance, maybe there’s a chance.”

The “alliance” Swearingen refers to is Mitsubishi’s new tie-up with Renault and Nissan. The Renault Alaskan, which shares its underpinnings with the Nissan Navara and Mercedes X-Class, wasn’t designed for the US market, nor was the Mitsubishi L200/Triton. Importing them from overseas would run afoul of the dreaded “Chicken Tax” – a hefty levy wielded on trucks imported in the United States. But a Diamond Star-badged version of the Nissan Frontier (or even the full-size Titan) could be just the ticket.

The last time Mitsubishi offered a pickup in America, as Motor1 notes, was in 2005-09 with the Raider, which was similarly based on the Dodge Dakota when the Japanese automaker was tied to Chrysler. Their joint Diamond-Star Motors venture saw the two collaborating as well on the Mitsubishi Eclipse/Eagle Talon and 3000GT/Dodge Stealth. These days, however, Mitsubishi is more focused on crossovers.

Along with the prospect of a pickup, Mitsu is reworking its crossover offerings in North America. “Our priority is to make the Outlander Sport a little smaller,” said Swearingen, when the next-generation model arrives in another year or two. That would leave room for the larger Outlander to grow in size, with the Eclipse Cross positioned between them.

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  • Able

    I don’t understand Mitsubishi – you make all of these product wishes for the future, yet you don’t actually deliver on them and still sell mostly the same shit that you did ten years ago. If Mitsubishi wants to sell a pick-up in North America, take the next generation Triton – which will most likely be the next generation Nissan Navara/Frontier – build it in America, and bam, there you go – you’ll actually sell some cars!

    • In fairness making an automotive assembly plant is really expensive, Even Tesla plant in Freemont is not really new, they just re-used former NUMMI plant.

  • Well the chicken tax rule is so silly, It still amaze me that the only item that rule prohibited until now is small trucks.

  • Dr Strangefinger

    Probably the least significant automotive brand in the US… reminds me of an irritatingly loud tea-cup Chihuahua, that shakes and runs away when confronted. I don’t think I’d even notice if they exited the US market.

    They used to make cool cars a couple decades ago…

  • Paul

    No thanks Mitsu. Don’t like your cars or that truck either. You can keep it

  • Six Thousand Times

    I’m still not clear on why we’re not getting the Navara. Maybe if Nissan does some sort of US designed Frontier replacement, Mitsubishi can have a version of that.

  • Socarboy

    Ok Mitsu convince Carlos that you need a nitch pickup a 90s dimension compact pickup offered as 4-door and extend cab. This could be a joint vehicle to give a leg up for Nissan to offer such a vehicle to be the only make to offer compact-midsize-full size pickups