Bugatti Takes Care Of Veyron Owners With New “Loyalty” Service Program

Bugatti is taking good care of its customers since it wants to keep them satisfied so they will keep coming back for more, and to that end it has launched a new customer service for the Veyron named the Loyalty Maintenance Programme (LMP).

The company says that they’ve come up with LMP in order to “maintain the technical condition of the Veyron fleet in the marketplace at the highest level”. The new program will also help Veyron owners reduce the operating expenses of their hypercar, which is notoriously expensive to run and maintain even by supercar standards.

The new LMP campaign is part of Bugatti’s warranty options, which can be stretched up to 15 years in duration. While no specifics of the new service program were released, Bugatti said that they will be offering a variety of different maintenance packages to Veyron owners.

That makes sense, since people who can afford a Veyron are a very diverse group who tend to use their cars in different ways.  “Many owners enjoy driving their car every day while others see it as an automotive work of art in their private collection”, said Chris Kelly, Head of Bugatti Customer Service. This means that individual customers have very different expectations of service. We can now meet these expectations much more effectively, in line with our customers’ wishes.”

The Certified quality program includes checking, testing and replacing, if necessary, all the mechanical and body parts on the car. Additionally, Bugatti performs every major technical update available and grants an extended warranty, with each Veyron that goes through the process getting a Certified seal.

The automaker even provides support to prospective Veyron buyers in finding the right example for them and even customize an example to their exact requirements.

“The combination of a confirmed vehicle history, the Bugatti Certified warranty and individual support by Bugatti Customer Service makes the difference for Veyron owners and is more than just a seal of approval,” Franco Utzeri, Head of Bugatti Certified Financial Services said.

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    • europeon

      You’d be amazed how penny-wise rich people are. Only a few Bugatti owners are sports superstars, rappers and middle eastern princes, that make it rain when they show up in public.
      Also, this is a very good way to show the customers they care about them, and that’s worth a lot.

  • Is this even new services? I feel like Bugatti has done all of those things that they describe years ago.

  • Bash

    Keep pumping money, I guess.

  • benT

    ” “Loyalty” Service Program”

    Buy two get one free +24 months servicing

  • Knotmyrealname

    It’s funny, just looking at these pictures, that even though the Veyron (or for that matter the Chiron) are not really unattractive cars, the gaudy colour schemes and tasteless trims that are applied to them by their owners make them in most instances, quite ugly. I actually think the only good looking ones are the ones done by Bugatti themselves for the press release pictures, drive events and show circuit.

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