ExxonMobil and the venture capital arm of General Motors, GM Ventures, have invested in an “on-demand vehicle care startup” called Yoshi.
Unlike Mario’s dinosaur compatriot, this Yoshi focuses on providing on-demand fuel delivery and vehicle services such as oil changes and car washes. After signing up and providing details about their vehicle, users can schedule a variety of services on either a one-time or monthly basis.
The optional monthly membership costs $20 and includes a weekly refueling service with gas prices that are reportedly competitive with traditional refueling stations. The fee also includes free tire checks and refills as well as a rewards program which can be used to redeem free “power-ups.”
Speaking of the latter, the company offers everything from car washes to wiper replacements and detailing services. Pricing varies by region but a detail typically costs $235 while an oil change is currently $75.
The service is available in a handful of larger cities including Atlanta, Austin, Chicago, Nashville, Los Angeles, and San Francisco. Yoshi says the latest round of investments will enable them to improve their services and “dramatically” increase the number of cities they serve.
There’s no word on why GM Ventures invested in the company but ExxonMobil wasn’t shy about its reasoning. As the company explained, they’re a “leading strategic investor” and will provide Yoshi with its own fuel and lubricants. The oil giant will also have a seat on Yoshi’s board of directors and believes the “direct-to-vehicle care service will attract new customers to Exxon and Mobil branded products.”