McLaren intends on doubling sales in China this year with new retailers and sites to be added throughout 2018.
McLaren Automotive chief operating officer Jens Ludmann is currently accompanying British Prime Minister Theresa May on a tour through China and announced the plan.
One of McLaren’s first steps in improving its presence in China will be the upcoming launch of a new, limited-run 570S variant that’s been created alongside a well-known Chinese fashion designer. The car will “incorporate traditional Chinese elements with a modern twist alongside hand-crafted panels from a traditional Chinese embroidery master.”
“McLaren Automotive is recognized as an innovator that pushes the technical boundaries in areas such as hybrid powertrain, lightweight materials, the use of virtual reality and beyond. So it is a great honour for us to help represent the best of British business in China,” Ludmann said.
“The UK is not only home to an incredibly impressive indigenous talent pool but is able to attract talent and expertise from all over the globe that allows us to create the world-beating products that we do.”
The marque’s Chinese expansion forms part of its ongoing Track22 business plan which will see 15 new cars or derivatives introduced by the end of 2022.