Peugeot’s Going To Display This 15-Foot-Tall Lion Sculpture In Geneva

Most of what we can expect to see at the Geneva Motor Show this year will take some form or another as automobiles. But Peugeot has something else in store for us at the Swiss expo next month.

The French automaker’s design studio has prepared a giant lion sculpture to represent the brand’s emblem. The monument stands 15.7 feet tall and 41 feet long . Its imposing geometric design seeks to modernize the logo that has stood for the marque since its inception 160 years ago.

The oversized sculpture is the latest project from the Peugeot Design Lab, the PSA Group division that seeks to apply its know-how outside the automotive sphere. We’ve seen the studio in recent years design everything from sofas to surfboards and helicopters to electric bicycles.

“The designers have shaped an iconic, timeless design throughout this monumental Lion, with flowing, sculpted surfaces,” said Peugeot design chief Gilles Vidal. “Its spectacular dimensions emphasise the Lion’s solid, powerful and unshakeable character. Its posture, standing up, moving forwards determinedly but without aggression, conveys a serenity and a confidence in the future.”

Sounds good to us, but it won’t be the only thing Peugeot will display at the Geneva show next month. Inside the hall we can expect to see the new 508 sedan, heralding a new styling language for the marque, and perhaps the new Partner van as the counterpart to sister-brand Citroen’s new Berlingo. Don’t expect to see anything from Opel, however, as the German automaker recently acquired by PSA will reportedly be sitting out the show with nothing new to display.

more photos...
  • Bash

    Probably the most beautiful and engaging logo ever. Wish I can say the same about their (entire) car lineup.

    • uS’gedlemba

      never thought there’d be a day when we depend on bots to more imaginative comments. same old regurgitated excrement.

  • donald seymour

    I wonder what I heard this from before? Oh, yeah the Trojan Horse.

  • Puddingpopper

    Doesn’t MGM have a warehouse of these?

  • steve

    Wouldn’t it be better if they simply concentrated on making interesting, reliable cars?

    • Luke Mclucho

      which is the case in recent years

      308 II European Car of the Year 2014
      3008 II European Car of the Year 2017

      and one of the two cars presented this year (508 II and 208 II) will be European Car of the Year next year !

Mazda MX-30 Is Brand’s First Serious EV, Has Small 35.5 kWh Battery

The Mazda MX-30 is expected to have a range of about 124 miles and a touch over 140 hp on tap.

2020 BMW M3 And Porsche 911 GT3 Prototypes Crash On The Nürburgring

The cars were involved in separate accidents which were remarkably similar.

10K-Mile Mitsubishi Lancer Evo IX MR Should Be On Your Bucket List

The Lancer Evo IX MR pumps out 286 hp from its 2.0-liter turbocharged four and, thanks to its advanced AWD, offers uncanny handling .

Aussies Beware: The Airbag In Your New Mercedes Could Detach While Driving

The recall includes certain 2019 A-Class, CLA and GLC models in Australia, sold between April 1 and September 30.

What’s The Wild, 402 HP Hyundai iMax N Drift Bus Like To Drive?

The Hyundai iMax N Drift Bus is powered by a 3.5-liter twin-turbo V6 powering the rear wheels.

Nissan Xterra Owner Almost Reaches Their Final Destination After Rear-Ending A Logging Truck

The driver escaped with only minor injuries.

Range Rover Set To Launch Its First Electric Vehicle In Late 2021

The model will be a mid-sized crossover that will compete with the Audi E-Tron Sportback and Porsche Macan EV.

Toyota Is Bringing A Solid State Battery-Powered Electric Vehicle At The 2020 Olympics

The e-Palette will become the brand’s first EV to use solid state batteries, which are much more efficient than the ones currently available .

Local News Reporter Jumps On Multiple Vehicles, Damages Others At Sacramento Auto Show

Angel Cardenas was quickly fired following the incident which has sparked outrage.

Toyo Tires Previews Six SEMA Builds Including Models Based On The Supra, Mustang And Bronco

One of the highlights is a twin-turbo Ferrari from Button Built.