Opel and Vauxhall have kicked off the year with a major announcement: they won’t attend the 2018 Geneva Motor Show.
According to AutoNews, the two sister brands have no new products to present to the public, thus it doesn’t make any financial sense to bring their already unveiled vehicles to the event.
Moreover, Opel/Vauxhall need to cut their costs to reverse years of losses as well, so they’re under pressure from their new owner, PSA Group, to do so, and their absence from Geneva was confirmed by a PSA spokesperson as well: “if there’s no new product, then the brands won’t be there”.
In the meantime, both Opel and Vauxhall will focus on their own strategy, stating that they will appear at various events only when the business and marketing plan makes sense.
At last year’s Geneva Motor Show, Opel hosted seven new vehicles, such as the Crossland X and Grandland X, alongside the latest Insignia in Grand Sport and Sports Tourer guises.
Note: Opel Grandland X pictured