Rolls-Royce’s New Luxury SUV Will Be Called Cullinan After All

For the past year or so, we’ve been watching Rolls-Royce working on its new crossover under the handle Project Cullinan.

Then, a couple of months ago, we brought you reports that the finished product would wear another name once it reached production. Now the automaker has confirmed that its forthcoming sport-utility vehicle will indeed be called Cullinan.

The name is borrowed from a diamond – the largest ever discovered – unearthed in South Africa in 1905 (the year before Rolls-Royce was founded).

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” said Rolls-Royce CEO Torsten Müller-Ötvös. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury.”

The British automaker has steered clear of using terminology like “crossover” or “SUV” to refer to the vehicle under development, preferring to call it a “high-sided vehicle.” Regardless, it is expected to adopt all-wheel driver and a tal wagon bodystyle to take aim at (or aim above) the Bentley Bentayga at the very top of the fast-growing luxury crossover marketplace.

Following the release of the new Phantom, the Cullinan will also be the second vehicle to be based upon the company’s new aluminum spaceframe architecture. The successors to the current Ghost, Wraith, and Dawn are expected to borrow the same platform as well.

To accompany the name announcement, Rolls-Royce has released a series of new photos of the prototype undergoing testing. But camouflaged as the prototypes still are, they show little more than we’ve seen from the continuous stream of spy shots we’ve seen to date.

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  • caddy45

    Hmm, it’s a decent name and is fitting for the car. Wish they would’ve gone with Spectre or something else “ghost” related, however.

    • BobV12

      I appreciate they use the jewel world for luxury, instead of ghost/black related words. I feel it is more timeless to do so

    • TheHake

      I guess the next RR will be called the Kimberley…

    • Nordschleife

      Spectre would have been my choice as well. It’s fitting in their naming scheme.

  • ErnieB

    Ugliest SUV in the world!

    • Belthronding Tinuviel

      damn! this is not even revealed. but it seems i ll agree with you,watch this space.

    • alexxx

      Noooo….thats bentayaga…

      • ErnieB

        That’s the current title holder.. this might just be uglier.

        • SetNick

          Well hopefully not. The Bentley looks like someone burned a bunch of jellybeans together with a cooking torch.

  • LWOAP

    And it still looks like a brick on the front end. I should expect no less, however.

  • Craig

    I still think it’s a bit silly. Not the name. But the fact that there is going to be a Rolls-Royce SUV.

    • Bash

      So true.

  • Plutonium

    Model name in Finnish language is degrading, if letter “C” is pronounced “K”. RR won’t sell many of these in Finland without customer laughing at the salesman. Especially if salesmen is trying to explain what cullinen means with a straight face.

  • smartacus

    i dunno, i’m not into Cunnilin.
    You can get HPV doing that.

  • donald seymour

    Hey, if you’re going to copy at least copy from the best.

  • AS GRACEFUL AS A MACK TRUCK.

  • TheHake

    Cullinan is just a damn hole in the ground…

  • TheHake

    Cullinan, the hole in the ground where the Heart of Africa was found, is pronounced like a ‘K’.