Rolls-Royce Will First Unveil SUV At Private Event This Summer

Rolls-Royce will show off their SUV in front of potential customers during multiple “closed-room” events starting this summer.

Codenamed Cullinan, the SUV is expected to push the British luxury car maker’s annual sales figures past 5,000 units per year. In 2016, Rolls-Royce sold 4,011 cars, only to see sales dip by 16% to 3,362 units last year, as reported by Autonews.

Unlike other luxury SUVs, the Cullinan’s platform is unique to the brand. Company CEO Torsten Mueller-Oetvos even stated that they won’t be “using mass-manufactured body shells,” because it “undermines exclusivity massively.”

In other words, Rolls-Royce knows that their customers aren’t looking to get the same deal Bentley Benteyga owners got – namely how the Bentayga uses the same VW Group platform as the Audi Q7, Porsche Cayenne and Lamborghini Urus.

Rolls-Royce will unveil the SUV publicly in late summer, while sales will commence towards the end of the year. As for first deliveries, we’ll have to wait for the beginning of 2019, as per reports.

Whether it will be called the Cullinan or not, the Rolls-Royce SUV is expected to utilize the same twin turbo V12 power unit found in the latest-generation Phantom. That would give it 571 PS (563 HP) and 900 Nm (663 lb-ft) of torque.

more photos...
  • thunder bolt

    Is this another Carscoop’s prank ?

  • U8INIT

    This will be much of everything and more…


    Looks like a brick.

    • Bo Hanan

      Makes you wonder why the wrap was needed.

      • Mark Hawthorne

        No comment on the platform sharing with the X7? I was under the impression that you had insider knowledge about the BMW and its need for a sturdy chassis to hang the Rolls-Royce grille from.

Speeding Porsche Goes Airborne Crashing Into Second Floor Of NJ Building Killing Two

Police say the 2010 Porsche Boxster was traveling at a high rate of speed when it lost control.

This BMW Z8 Is Nearly 20 Years Old, Yet Hasn’t Aged A Day

Powering this 2000 BMW Z8 is a 395 HP 4.9-liter V8 mated to a six-speed manual gearbox.

Big Banana Car Gets Stopped By Cop, Driver Gets $20 Tip Instead Of Ticket

After the officer found out everything checked out OK, he made a small contribution…

Official Chevy Sketch Hints At C8 Corvette Z06’s Cockpit Design

GM says this is “an early render of a potential interior” for the C8 Corvette Z06.

Take A Tour Around The Obnoxious $1 Million Karlmann King

The $1 million price tag is just the entry point for the world’s most expensive SUV.

2021 Jaguar E-Pace Going Under Knife For A Minor Facelift

The exterior styling changes are minor, but the 2021 E-Pace should have a significantly improved interior.

Dodge Recalls 173 Challengers And Chargers Over Wrong Wheel-Brake Combo

The issue impacts models with a certain wheel and brake package, which FCA admits shouldn’t have been an option.

2020 Mazda CX-5 Gains More Power And Equipment, But Prices Jump By $740

The 2020 Mazda CX-5 will go on sale this fall and cost $25,090.

Corvette Dyno Results? Definitely DyNO As Motor Trend Admits Mistake

The original dyno results for the 2020 Corvette were created using two incorrect settings.

Digital Keys Are Getting Smarter, Will Provide Access Even If Your Smartphone Is Dead

In the future, owners won’t even need to pull out their smartphone to unlock their car.