Dodge Dealership Marks Up The Demon To A Staggering $175K!

Dodge Challenger SRT Demon

Dodge recently confirmed that the Challenger SRT Demon would not return for the 2019 model year and this, apparently, has given at least one dealership the idea to slap an insane markup on the drag-focused muscle car.

As Jalopnik reports, Carolina Chrysler Jeep Dodge in Lugoff, S.C. has smacked a $75,000 market premium onto a 2018 Demon. More interestingly, the $75,000 upcharge is in addition to the $2,219 fee that the dealership claims is “Carolina CJDR Dealer Added Value”, whatever on Earth might that be. All in all, the dealership is asking $77,219 over MSRP for the vehicle.

Facebook user David Alden Wilks managed to get a photo of the car’s window sticker and the egregious markup.

This isn’t even the highest price we’ve seen for a Demon. Last May, an example popped up on eBay for $250,000, while more recently we’ve seen used examples with a $140,000 price tag.

While the car only has 21 miles on the clock, it’s still an insane price. The website listing for the vehicle doesn’t have an actual price – it just has $98,437 crossed out with a button to get the E-Price.

The MSRP starts at $84,995 excluding destination fees. That’s well below the $100k mark, which makes it a performance bargain. But at $175k, that’s simply too much – especially considering that the less powerful, but much more premium, 2018 Audi R8 Coupe starts at $168k. Not that this will stop someone from scooping up model #376 of 3,000 anyway.

Dodge actually tried to keep dealer markups down to a minimum when it launched the Demon. However, now that the car’s been on the market, it looks like some of its dealerships aren’t willing to follow the company’s line, opting instead to capitalize on the high demand against the limited supply. Well, that’s the free market for you in a nutshell.

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  • robotlogic

    Are the hoping some dumb redneck hits the lottery?

    • Six_Tymes


    • Dr Strangefinger

      I’d gladly be a dumb redneck that hit the lottery!

  • Six_Tymes

    did anyone ever buy the crazy priced ebay one??

  • Soob

    Dodge needs a complete redo of their lineup, instead of making faster versions of their already 10+ year old cars.

    • Liam Paul

      yeap they got the journey thats from 2008, the charger, what 2007? challenger 2011? the carevan from 2008

    • Dr Strangefinger

      Same with Chrysler… I mean only 2 models??? What gives Sergio??

      • Yeah Chrysler looks even worse.. no sign of 300 replacement or any other new model.

    • That’s the cheapest way to bring attention to dealer and hopefully let salesman sales the regular model sadly.

    • Bo Hanan

      From your words to Sergios ears.

  • Liam Paul

    the buyer will have to have cash, aint no bank going give a loan for 175k lol on a dodge

  • Craig

    It brings up the question… IF you bought that Demon AND a new NSX – and just stored them some place safe – which one would be worth more 20 years from now? Or 50 years from now?

    • Research Janitor

      Be sure and store some gas for them.

      • LWOAP

        Might want some additives for the gas too so it will stay fresh.

      • Craig

        In the 1970’s we were told that oil would run out by the year 2,000. We have plenty of oil. I’m not worried. Besides – in 50 years I’ll be joining the dinosaurs and making my own!


    And someone is going to pay that much for it too.

    • Bo Hanan

      I hope not. I hope the dealer is stuck with the car and their greed.

  • It’s like Porsche special edition craze in Europe. Someone paid double the MSRP for Cayman GT4 while now the price is only few grands more than original sticker price. Just crazy.


    A Dodge is a Dodge is a Dodge. The pinnacle of a POS is Dodge & Chrysler. Thank goodness it’s no longer America’s Junk…it belongs to the dopes at Fiat, although their cars are just as bad. Pure Junk.

    • Craig

      What a silly comment. [And that’s putting it nicely]

      • TVMAN

        They are JUNK! I had knew people that worked at one of the largest Chrysler factories in the US…maybe you saw the 60 Minutes report on Chrysler workers drunk & high during lunch breaks everyday?

        • Craig

          I’ve owned almost 50 cars in my life. The ONLY ones that NEVER gave me a problem were Chrysler products. Two Jeep Wranglers. A Dodge Caravan. And the 300C SRT8 that I drive now.

          • TVMAN

            I’ve had 35 cars, and one POS 1970 Dodge Challenger SE, my first new car. It was in the shop more than in my garage. The trunk leaked Niagara Falls when I went thru a car wash or a hard rain, transmission issues, the driver’s window fell into the door, the passenger door handle broke off, I had a clock installed in the dash and the Dodge mechanic broke every gauge, including the clock & lights on the SE’s ceiling panel twice, and the vinyl roof ripped in the seams and was replaced. This was all in the first year! I dumped it as soon as I had the money to do it. When my son decided to buy his first car I told him 1. Buy Foreign 2. If it’s a Chrysler product I won’t co-sign. He bought a Toyota. I still only buy Foreign to this day!

          • Matt

            1970…. your last experience of a Dodge product was 1970? How is that relevant?

          • TVMAN

            They haven’t changed. Compare a Dodge to a Nissan, Toyota, Mazda, even Korean stuff…no comparison. The only American that impresses me is Buick. They are well built when you look at the manufacturing. We had the auto show in Chicago two weeks ago and that’s a great place to compare cars and talk to company engineers and reps, not local car salesmen.

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